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Hosting Your First Online Event

Webinars and webcasts – the benefits have been proven and we’ve all heard the success stories, but where do we even begin? In this seven part online series we’ll uncover it all. From trends to planning, from features to presenters – this series will provide you with the necessary steps needed to organise and deliver seamless online events as well as tips and best practices on how to best get the most from what you put in!

Webinars vs. Webcasts and Key Trends

Ok, it’s about time we break through the jargon! Uncover he differences between the platforms, features and funtionality and be inspired by key trends and predictions! In this session we discuss:

The differences between webinars/studio webcasts/hybrid webcasts
Key features of each platform
What you should consider and watch out for and when
Tips of how you can take action and avoid saturation

The Planning Stages – Before Your Online Event

Everything suddenly seems so daunting… where do you even begin? This session uncovers the key elements needed when it comes to the pre-production phase.

Tips for selecting your topics, times and presenters
Setup requirements – what’s really necessary?
Technology – what can go wrong and how do you mitigate risk?
The importance of Presenter Training

The Planning Stages – During Your Online Event

“I’ll have what she’s having!” When hosting your online events it’s important to consider your audience, presenter and topic… different event call for different formats. In this section we walk you through best practices including tips for expert facilitation.

The platform, features and functionality
Tips for finalising your format and hosting Q&A Sessions
The importance of facilitators and their roles
How to gather feedback within the platform

The Planning Stages – After Your Online Event

What will you do once your event is over? What will be your Call To Action? In this session we uncover the importance of your online hosting options, exit strategy and follow up plan.

Your follow up and recording options
The reports and data available to you
Tips for editing and creating on-demand content
The importance of de-briefs

Marketing Your Online Event

It’s clear that a lot of planning needs to go into marketing your webinars and webcasts. But, how different is it to marketing a physical event, what do you need to be aware of?

The platform, features and functionality
Tips for finalising your format and hosting Q&A Sessions
The importance of facilitators and their roles
How to gather feedback within the platform

Presenter Tips

It’s important to remember that presenting in the online environment is completely different to that of a face to face event. We all know that knowledge, engagement and passion are incredibly important skills to have when it comes to online presenters – but what other things should your presenters know when hosting a webinar or webcast?

How to better engage your audience
Increase interactivity
Mitigating interactivity
How to access The Presenter Center

Measuring Your Return On Investment

It’s all well and good to deliver seamless webinars and webcasts, but what about measuring your Return On Investment? How do we know what has and hasn’t worked and what reporting do we have access to?

Your Goal vs. Your Sponsors
The reports you have access to
The importance of gathering feedback
Measuring Registrations vs. Attendees

Additional Resources

Want more? Take a look at the additional resources below for hints, tips and a wealth of knowledge from those who have been there and done that. For even more, head over to The Knowledge Centre.

Presenter Handbook

The Presenter Handbook

Uncover best practices, tips and advice for those presenting via the Redback Platform for the first time.

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Video Tutorials

Let us walk you through how to use the features and get the most from the Redback Platform.

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Webcast Library

This webcast style guide gives you the option to view a variety of layouts for your next studio webcast.

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7 Deadly Sins Whitepaper

What sins are you guilty of? This guide will provide you with advice on how to avoid the most common pitfalls.

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