For many marketers the ability to produce pre-qualified, inbound leads on a reoccurring basis falls at the top of the priority list. But what if you could take it one step further? What if you could produce high quality leads while exposing your brand and thought provoking content to anyone in the world?
Lead Generation Webinars give you the unique opportunity to qualify leads via a registration process, engage them in an online, live environment and then nurture them through the sales cycle. Educational content, live case studies and updates and announcements are just some of the ways that you can use webinars to market your product to your desired audience. Webinars are the perfect way to create an online community, provide valuable content and in turn generate demand for your products and services.
“Webinars are selected as a marketing tactic because they offer a rich and engaging medium. The webinar content—thought leadership, education, product demonstration, competitive comparison, product training—determines where to plug it into the marketing mix, based on the buyer’s cycle.” – Marketing Profs, 2014
If you’re looking to expand your lists, expose your brand and increase inbound leads – then the webinar platform is the perfect solution to create an online community, provide valuable content and in turn generate demand for your products and services.
In saying this, the prospect of combining technology, content and leads together can be daunting. It’s therefore that you recognise all the benefits and understand the process and how it can be adapted to your organision and overall marketing strategy. Here’s a snap shot of how it works as well as some of our top tips.