A 30 second Tip on Marketing your next Digital Event!Uncategorized, redBACK April 12, 2018
This week, Redback’s very own Digital Event Project Manager Cassandra Phu shares her 30 second tip when it comes to creating a wicked Digital Event!
Now to create, manage and implement an up-and-coming digital event, where do you start? Firstly, ask yourself a few questions:
1. What do you want to achieve?
Do you want to generate more leads, increase your audience size, or do you want your message to be echoed across the globe? Whatever your goals and objectives are for your next digital event, ensure that they are concrete and clear in your mind.
2. Have you done your research?
Have you attended a webinar/webcast lately? What are those within your immediate industry doing and what are the latest and greatest trends? What’s hot and what’s not? What kind of conversation will more than likely generate a huge hype around your digital event while also getting your message across?
3. How will you measure your success?
Will you see success when the dollars come rolling in or will it be because thousands of people watched live? Do you have access to Advanced Analytics ensuring your data is being measured? After each event, you want to see how many users joined, engaged and provided feedback on your event as well as understand how much money you made.
Remember, any new initiative is going to take time and although you will be faced with many hurdles, it’s important to remember your end goal.
For more information on Marketing your Digital Event, click here to download the guide which goes over running a successful event in more detail. Or if you’d like to speak with an expert directly click here.
Until next time,
The Redback Team