The Tools You Should Be Using to Market Your Webinar
So you’ve decided to take the plunge and try out using webinars. Your webinar has the potential to open a whole range of new possibilities for your business in brand awareness, lead generation and a plethora of other areas. However, in order to take full advantage of webinars, you must market them properly!
The internet provides a range of different channels for promoting your webinar. Let’s uncover the most effective tools. Read on to find out the advantages, disadvantages, and top tips on how to use each marketing tool for your webinar.
Despite the growth of web communication forms, e-mail remains king in terms of reach and directness. E-mail should form a key part of your webinar marketing strategy.
- Targeted, Personalised Reach
E-mails for your marketing campaigns are guaranteed to reach the desired recipient. What’s more, the fact that your business has collected their e-mail means they are more than likely interested in your webinar. E-mails are personalised to a specific sender and it is a good idea to take advantage of this by addressing it to the name connected with that e-mail address.
- Very Low Budget
E-mails that are collected from your company’s mail list are a free base of potential webinar viewers. The cost of designing and creating your e-mail marketing campaign is also usually very low.
- Limited Reach
The success of your company’s e-mail marketing campaign is inherently limited by your company’s mail list. For large corporations, this is less of a problem but it can be problematic for small to medium enterprises looking to grow. The low cost of these campaigns is accompanied by the major weakness of difficulty expanding reach.
- Risks Being Disregarded as Noise
E-mail marketing campaigns require a surprisingly high amount of expertise to be successful. Most digital marketers today are very savvy and weak campaigns will be completely ignored. Worse still, campaigns that are perceived as spam, will cause recipients to unsubscribe from your emailing list. bombarding potential webinar viewers may encourage them to dismiss e-mails from your company as noise or even to unsubscribe.
Make the Most of E-Mail Marketing
- E-mail Early and Often
Look to start your e-mail campaign by notifying your e-mail list 2-3 weeks out from the event. After this point, you should limit yourself to no more than 3 additional e-mails in the run-up to the event. Don’t forget to send a final reminder a few hours before the webinar! Up to a quarter of total registrants sign up same day. Read our Digital Event Marketing Whitepaper to get an outline of the emails you should be sending!
- Perfect Your Landing Page
It is an absolute must that all of your e-mails have a link to the webinar’s landing page. This is a great way to monitor traction in the lead up to the event and gauge success. The landing page itself is also crucial. A well-designed landing page is often the difference between a potential view signing up to watch the webinar, and closing the page in frustration. Two must-have features for your landing page would be a sign-up form and calendar link. The sign-up form is a great way to increase your company’s contact list and the calendar plug-in is an invaluable inbuilt reminder.
Facebook is the largest social media site in the world and therefore offers incredible opportunities for your business to market its webinar.
- Unmatched Reach
Facebook gives you the ability to not just reach potential viewers that are already in your company’s network, but also to expand to reach lookalike audiences who may be interested. Facebook’s extended reach is a perfect way to create visibility and generate hype for your webinar.
Facebook’s size gives it the ability to collect an unmatched amount of data on its users. This data can be harnessed by your company to accurately target people who may be interested in watching your webinar. For example, Facebook’s hyper-targeting allows you to target mid 30s professional women living in Australia or over 50s interested in boating and Remy XO.
- Requires Being Social Media Savvy
You may lack the technical know-how to properly take advantage of the wide range of services that Facebook offers. Facebook can be confusing, and it can be time-consuming to develop the expertise necessary how to properly market your webinar on the platform.
Hot Tips for Facebook Marketing
- Use Targeted Ads
To make the most of Facebook’s data goldmine, it is worth investing in targeted ads. These ads allow you to set an exact budget and pinpoint the types of people you want to see your webinar. Facebook’s targeted ad system provides sophisticated inbuilt analytics that will show you exactly who is seeing your ads, who is clicking through on the links, how your ads are performing.
- Create Organically Shareable Content
While paid ads can provide a high degree of reach, nothing can substitute quality organic content. Make an event for your webinar and invite people you suspect will be interested in viewing it. These people may then add it to their calendars, which will make your event visible to their social networks and provide a multiplier effect to your reach. To further boost the natural visibility of your webinar marketing event, create great content. An informative video or interesting graphic may be shared by people looking at the event, and achieve further publicity for your webinar. Want to create compelling content? Click here for some great tips.
So… What is the Best Marketing Strategy for Me?
In the end, your company will have a unique set of needs and goals, strengths and weaknesses, to which you must tailor your strategy. A combination of e-mail marketing campaigns and social media marketing will likely be the solution, but the exact prescription will ultimately depend. For companies that are serious about taking their webinars to the next level with a tailored marketing campaign, the best solution is turning to the professionals. Redback Conferencing provides a comprehensive, hassle-free, completely personalised solution that will ensure your webinar gets maximum attendance.
Until next time,
The Redback Team
A 30 second Tip on Marketing your next Digital Event!
This week, Redback’s very own Digital Event Project Manager Cassandra Phu shares her 30 second tip when it comes to creating a wicked Digital Event!
Now to create, manage and implement an up-and-coming digital event, where do you start? Firstly, ask yourself a few questions:
1. What do you want to achieve?
Do you want to generate more leads, increase your audience size, or do you want your message to be echoed across the globe? Whatever your goals and objectives are for your next digital event, ensure that they are concrete and clear in your mind.
2. Have you done your research?
Have you attended a webinar/webcast lately? What are those within your immediate industry doing and what are the latest and greatest trends? What’s hot and what’s not? What kind of conversation will more than likely generate a huge hype around your digital event while also getting your message across?
3. How will you measure your success?
Will you see success when the dollars come rolling in or will it be because thousands of people watched live? Do you have access to Advanced Analytics ensuring your data is being measured? After each event, you want to see how many users joined, engaged and provided feedback on your event as well as understand how much money you made.
Remember, any new initiative is going to take time and although you will be faced with many hurdles, it’s important to remember your end goal.
For more information on Marketing your Digital Event, click here to download the guide which goes over running a successful event in more detail. Or if you’d like to speak with an expert directly click here.
Until next time,
The Redback Team
New Charities to vote for in Redback’s Charity Spotlight!
The first quarter for this year’s Charity Spotlight Program is now over. Congratulations to Camp Quality Australia for taking the lead in the vote count and receiving a $500 donation from the team here at Redback Conferencing.
Camp Quality build optimism and resilience for kids impacted by cancer and their families. They live by their motto: laughter is the best medicine. For more information about the charity or to make a donation this Easter, head on over to https://www.campquality.org.au/.
See full results below:
- Lifeline Macarthur – 123 Votes | $350 Donation
- Camp Quality – 173 Votes | $500 Donation
- HSP Research Foundation – 101 Votes | $100 Donation
- Hello Sunday Morning – 113 Votes | $150
We’d like to say a big thank you to all of you who have been part of this program, with your continued support and votes (13,301 to be exact) you’ve helped change the lives of those within our community.
Today we also announce our next quarter’s charities for the Q2 Charity Spotlight. Get voting today!
To find out more about what our Charity Spotlight Campaign is all about and how we are trying to make a difference, please visit our website.
The Redback Team
Become a Speaker for our Government Business Skills Series!
Redback is launching a Government Business Skills Series! We are bringing the success of our 6 years strong Business Skills Series to the government sector.
Our audience demands presenters that inspire, engage, and educate. We’re currently on the lookout for standout presenters to get our series off the ground with a bang! Please get in touch if you are a subject matter expert (or you know someone who is). We would love to have you present to our audience of public servants.
How does this benefit you?
- Lead Generation
- Revenue Creating
- Thought Leadership
- Fully Managed Experience
It’s a joint venture that will benefit both parties. Enjoy a fully managed experience as we take care of the marketing, project management, and event delivery… leaving you to focus on your content. Furthermore, you receive the professionally edited mp4 video file to use as you wish!
Past Business Skills Series
Curious to see some of our past webcasts? The success of our Business Skills Series has been due largely to the calibre of our presenters. Check out some of our past Business Skills Series webcasts below:
- Understanding Your Fair Work Obligations
- Pricing – Getting it Right for your Business
- The 10 Secrets to Refreshing Business Success
- The Change Intelligent Leader
- Building Great and Valuable Brands
Interested? Want to be part of our groundbreaking series?
Until next time,
The Redback Team
Charities! Want to be part of our Redback Charity Program?
The Redback Charity Program allows us to create exposure and awareness for four chosen charities every quarter.
Giving back is part of who we are. From the very beginning, we have always been cognisant of the role we play in society and how we can make Australian organisations in any way possible.
How the Redback Charity Program works:
- We spotlight a charity on our Business Skills Series once a month via our direct marketing channels
- The charity that receives the most votes receives a $500 donation
- Every charity will receive a donation relative to how they place in audience votes
- All charities receive a 10% discount on all Redback Services
View our current quarter’s charities
Are you a registered charity that wants to gain some exposure? Are you in need of donations? Are you a Redback customer?
To become involved, email us directly on firstname.lastname@example.org – we would love to hear from you! We will be in touch to discuss the selection process and provide you with more information.
Until next time,
A Big Call Out – Become a Business Skills Series Presenter!
Redback’s Business Skills Series will be going into its sixth year! As another year comes to an end, we’re raring to start planning for our 2018 series.
Our online audiences demand presenters that inspire, engage and educate. We’re currently on the lookout for fantastic presenters who want to get their word out. If you’re a subject matter expert (or know of anyone that is), then let us know!
What is this Series All About?
This series is dedicated to giving back to our community through education. Every second Tuesday, between 11:00 am – 11:45 am, we give back to our energetic and involved community with a range of educational and inspiring topics via a webcast. We deliver the webcast in our state-of-the-art studios (take a virtual tour) and guide you through the process.
Anyone can join, and anyone can present. The entire program is provided free of charge to all participants and presenters. The archived webcast can then be viewed on-demand and shared for an additional 12 months after the live-stream.
What Can You Talk About?
A whole variety of things! Here’s a snapshot of some the webcasts we held in 2017:
- The Art of Public Speaking and Presenting Online with Trish Springsteen – Watch
- Developing your Careers Most Valuable Asset – YOU with Neil Von Heupt – Watch
- Health and Wellbeing Session: Mastering Mental Chatter with Rose Lauria – Watch
- The Change Intelligent Leader with Huw Thomas– Watch
- Pricing – Getting it Right for your Business with Rachel White – Watch
- Gen Y and X Have Entered the Workforce with Alex Richardson and Belinda Moore – Watch
Click here to submit your details and become a presenter!
Until next time,
Hybrid is Here – Grab Your Whitepaper Today!
Hybrid is here! Gone are the days of yore when you were restricted by time and space. Attending a physical event used to mean a tradeoff in terms of what you wanted to see and what you could actually see. Concurrent sessions necessitated a decision every time as to which session would bring you more value. With the advent of webcasting technology, you can now tune in to any and all sessions of your choosing. Find an example of a hybrid event here.
The use of hybrid events on a global scale has seen tremendous success and the trend is surging ahead. Fears of attendance cannibalisation are unfounded. Lack of knowledge around the subject matter propagates the myth. Dana Freker Doody, VP of Corporate Communications for the Expo Group, claims that hybrid events, if done properly, can prove to be a very effective marketing and awareness channel for your face to face events. The online presence of the event is driving more physical event registrations for following events.
“We are not seeing cannibalisation by putting out offerings online. We are seeing more people actually being driven to the face-to-face event based on what they are seeing online.”
Beyond the day of the event, you can access the content online from any device. Be creative with what you webcast – the possibilities are endless! Thanks to hybrid, you can now extend the extend the life of your content, increase sponsorship opportunities, access a broader pool of speakers and measure your return on investment with advanced reporting and tracking features.
Read this white paper for a deep dive into the world of hybrid events. Learn the latest trends, research, and tips needed to make your next virtual event a success. Get going with hybrid!
3 Ways to Lead Digital Transformation in the Workplace
Collaboration within team environments is irrefutable. It’s powerful and effective. It drives alignment across key departmental heads and fosters engagement throughout the workplace harnessing better work, smarter work and essentially nurturing togetherness.
Australian Bureau Statistics data now reveals that 30% of Australians work remotely*. Furthermore, a report from Hays concluded that 86% of employees consider flexible working options an important or very important factor for their engagement**. This significant rise over the last fifteen years has allowed for improved and flexible workplace environments provided the right communication tools are at hand. Put broadly, it’s really about encouraging the advantages of transforming to digital and focusing on building a brighter future for your organisation.
Here are 3 ways to digitally transforming the workplace you’re in and creating an engaged workforce;
#1 – Build on Company Culture
Company culture is a big deal these days. Its reasons are valid and essential to the way forward. What it really means is fostering cohesive teams, fulfilled individuals and productive performance. By defining and measuring productivity as opposed to clocking the hours alleviates stress and provides room for retention, happiness and creativity.
#2 – Create Engagement
Engaging your staff comes from within them. Basically, you want to allow the space for employees to develop a sense achievement and ultimately make a difference to the business. By clearly communicating your goals and overall strategy on a regular basis highlights the importance of being heavily aligned to it. Make them apart of the bigger picture.
#3 – Lastly, Get the Right Tools and Advice
Having the best technology in the market to allow your organisation to connect, collaborate and communicate efficiently and effectively from any location in the world is one thing. But, having a dedicated provider in your virtual backyard that can support you from planning to implementation, completely customised for your business is indisputable when it comes to peace of mind. Saving time on travel, money and resources are important factors within an organisation; lessen the work-load for your employees so that they can focus on bigger and better things!
Redback’s solutions help you on your very own journey to becoming a leader in the digital arena, substantially improving the way your teams communicate and collaborate as well as getting them to live your brand and really understand the company’s mission. Great companies understand the value in having teams working well together and we want to make it easier for you to do so.
If you want more information on digital events and collaboration tools, head over to our inspiration page – it’s full of content that has been created with our customers in mind. Explore the possibilities!
Here’s to change,
Augment your franchisee training program with webinars!
Training and education are essential in the highly systemised franchise industry. Desired results and performance are directly linked to the training provided to franchisees. Franchisors need to provide training both in the initial start-up period as well as on an ongoing basis. For a franchisor to remain competitive in the long term, franchisees must be informed on best practices, industry trends, product updates, location openings, licensing information, operating procedures, and strategic information. Beyond competitiveness, for a franchisor to remain compliant and in business, franchisees must be cognisant of legal issues and be tracked on their knowledge. Learn about Redback’s Participant Engagement Reporting here.
Online training is an essential tool for both partners in a franchise relationship, both franchisor and franchisee. Read here for a quick guide on how to implement online training.
Convenience, cost-savings, and consistency are key benefits to implementing an online training program. Franchisors can disseminate information while reducing costs and maintaining consistency easily. Franchisees are typically so busy with the day-to-day activities that attending in-person training, updates, and debriefs are a strain on time and money. With device-agnostic online training, franchisees can access information at a time convenient for them. There is no excuse for not keeping abreast of issues when information can be accessed so readily.
Hosting webinars online allows franchisors to cut costs and receive long-term dividends. Their training content can be accessed again in the future as it is needed. Find out how you can take your CPD programs online here.
Not convinced on taking on webinars? Read below for the 7 Benefits of Online Training Webinars:
- Extending the reach of franchisors to their franchisees in dispersed locations
- Reducing the costs involved with traditional online training, such as event hire, catering, transportation, and accommodation costs
- Simple platform where franchisors can upload content easily and on-the-go if they need to communicate a message
- Providing training that can be accessed at the user’s convenience and from any location and device
- Ensuring consistency in messaging that might be otherwise altered when delivered by personnel live
- Instantaneous updates so that franchisees have the latest training information and updates
- Ability for participants and hosts to track participation/engagement through Engagement Reporting to see who is being compliant
Want to know how to create your own webinar? Read here for our Webinar Organiser Handbook.
Want to learn more about the custom solutions available to you? Speak to a specialist at 1800 733 416 today!
Until next time,
E-Marketing Timeline Template for your Digital Events!
Email marketing is a very common tool for organisations both large and small for one reason – it works! When executed effectively, it can be powerful in capturing the attention of your audience especially when you want them to register for your next live event. It’s also an inexpensive and easy way to expand your contact database for future webinars and webcasts.
Preparing and promoting your webinar or webcast shouldn’t be taken lightly, especially if it’s completely new territory. Creating a well thought out e-marketing plan is critical and can make all the difference between success and failure.
That’s why we have created an E-Marketing Timeline Template! It will help you map out your strategy for each event campaign that you create. Essentially, this will allow you to understand the exact customer touch points allowing you to execute your strategy effectively – and hopefully add to the success of your next digital event!
Until next time,