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The 5 Simple Steps to Creating your next CPD Webinar!

Did you know that 72.3% of organisations rate Online Education/Webinars as valuable when it comes to how CPD and CPE resources are delivered?

We show you how to best utilise your webinar platform to create highly professional and engaging CPD webinars through the following 5 steps…

 

  1. Promote

You can have the most amazing event in the world, but what is the point if no one knows about it?

  • Branded email invitations, confirmation auto-responders and reminder emails
  • Branded registration pages, including sponsorship and presenter information
  • Appropriate social media channels to promote your event

 

  1. Train

A confident, knowledgeable and passionate presenter can make all the difference. Always train on:

  • Technical: Ensuring they can login to the platform and have a good internet connection
  • Interactive: Ensure they are across all interactive features and how the tools work
  • Format: Upload their PPT presentation and ensure each segment works with polls, Q&A etc.

 

  1. Deliver

Technology, remote attendees – so much to think about! If you want your webinar to run smoothly…

  • Test all technology prior to the event start time
  • Assign a facilitator to moderate any questions or attendee technical difficulties
  • Provide a support number in case there are any issues – we recommend your webinar provider

 

  1. Report

It’s all about measuring your Return On Investment, delivering value and enhancing the experience.

  • Measure Attendance Rates and track online behaviour from chat transcripts, polls and quizzes
  • Understand what is and what isn’t working with reports on registration page conversions
  • Track subject lines and engagement levels with reports on Email Opens and Click Through Rates

 

  1. Post Event

What happens after your event is just as important as the event itself…

  • Create and send CPD certificates to all who attended
  • Send the webinar recording and supporting documentation to all registrants
  • Download the webinar reports and evaluate the feedback – How can you further engage?

With an increase in the functionality and accessibility of technology, more and more organisations are choosing highly professional and engaging online platforms as their main communication tool. Why? Because they can allow you to report on participant behavior, access extensive reporting and your content can live as long as you want it to with the option to host on-demand.

So how can you leverage the online world and reach and engage more members? We’ve put together our The CPD Webinar Guide that includes verything from creating your events to maximising them once they’re done. Does more engagement, higher attendance and better reporting sound good to you?

 Click here to download your copy of and learn more! 


Investor Relations Webcasts: The Essentials Explained

Are your investor relations calls conducted to your satisfaction? Are you struggling to keep a professional look and feel when you’re handling all the parts? Are you capturing your sessions for later review? Are you risking your call with wildcard questions?

Remove the stress with a managed investor relations (IR) webcast!

What is an IR webcast?

An IR webcast is a communication channel with the ability to broadcast the CFO and CEO’s results to investors and potential investors.
For more on webcasts, have a read here.

Who should be doing IR webcasts?

Any company that is publicly-listed. A webcast allows you to archive your call and retain a record of it.

Why should we do IR webcasts? What benefits are there?

  • Focus on content: IR webcasts removes the delivery component of the IR call from your team and allows you to focus on the content.
  • Reach & control: You can reach a larger audience while being able to moderate and control the conversation. The platform allows you to prescreen and filter questions so your speaker isn’t caught off guard.
  • Streamlining of process: With unique pins, you’re able to identify attendees without putting them through a queue. IR webcasts provide a first-class experience to attendees while relieving some of your stress.

What are the types of IR webcasts available?

  • Remotely delivered – CEO and their team dial out to an event conference from their boardroom. This is managed and moderated by an operator.
  • Hybrid – Company hosts a physical event with live streaming component. This involves a hired conference facility for a live address and Redback is onsite to live stream.
  • Studio – Come into our facilities and just present. Focus on content and we take care of every element.

What should we be looking for in an IR webcast provider?

  • One-stop shop: One provider that can do the webcast and the event teleconference. This way it’s just one contact and they can deal with all the moving parts.
  • Redundancies and backups: Ideally, your chosen provider will be experienced and prepared for all redundancies.
  • Unique pin codes: A provider that can streamline the process in highly desirable. Unique pin codes are one way of doing this – they shorten the time it takes for an attendee to get into a call. Unique pins are linked with individuals so that their contact information doesn’t need to be collected on the call.

What features would take the webcast to the next level?

CTAs, polls, moderators can take a webcast from good to great.

  • CTAs: provide links to supporting material that pushes attendees into the sales funnel. Digital events can all be connected with CTAs. You have a captive audience already – use this as an opportunity to cross-promote.
  • Polls: add an element of interactivity to an otherwise standard conference.
  • Q&A moderation allows for faultless events. You have the ability to prescreen questions before they reach the CEO and can edit or ignore as needed. Your speakers won’t be flustered with disagreeable questions.

What’s included in the Redback IR package?

Redback’s offering is completely customizable. We can take over every element or just handle one piece. We can take care of every element – provide a event tele-conferencing operator, a webcast solution, a studio solution, schedule marketing campaigns, etc. You just have to provide the powerpoint and the presenters.

Why use Redback for IR?

Redback is Australia’s #1 platform for interactive digital events. We deliver professional investor relations for publicly-listed companies. Our platform delivers the most IR events nationally, more than any other provider. We design solutions that meets the requirements of our customers – each solution is customized to our customers’ needs.

  • Australian- owned and operated: All infrastructure and support are in Australia.
  • End-user support: We provide end-user support which all attendees have access to. You do not have to worry about any of the logistics of running the event or any technical issues that may arise.
  • Unique pins: attendees do not have to queue for attendance checks as their contact details are already collected.
  • Dedicated webcast studios: We are the only provider with state-of-the-art, dedicated streaming facilities for digital events. Broadcast, live-stream, and record from our studios in Sydney CBD and Melbourne CBD. Discover our studio offerings here.

 

Our solutions bring together all the parts for your investor relations call — event management, call moderation, end-user support, marketing, web streaming, recording, transcription and replay. You can rest easy with our first-class delivery. Learn more about our IR offering here.


Making Money with Paid Digital Events – Is the Price Right?

It may seem like a given, of course you’ll make money with a paid digital event! But, ensuring that you have a considered pricing strategy and content to boot is crucial to ensuring you receive the most back from your digital event.

A Value Based Pricing Model

In the 2017 Redback Report, our findings showed that 78% of our customers would pay anywhere between $25 and $50 for a digital event provided it has educational and inspirational content and the presenter is well sought after.

One question you should be asking yourself is do you have a successful pricing strategy in place? Using a Value Based Pricing Model allows you to be able to increase your online events’ perceived value, meaning increased ROI and ultimately a very happy audience!

Is your content of value to your audience?

The content that you provide to your audience is important and should influence the amount you charge. It has to be thought-provoking and appropriate for your audience.

Do you have a well sought after international speaker? Are they highly credible? Or is your product/service offering new, exciting and relevant to them? These questions will all play a part when it comes to whether your audience will actually pay for your online material and how much they will spend on it.

Are you keeping the end in mind?

Be smart about the way you price your next event and keep in mind your long term ROI strategy. Always keep your sales teams in the loop and don’t forget to have analytical data to support you. Having a digital event strategy will play the key role in determining the success of your event.

To find out more on other ways to make money from your Digital Events download The Ultimate Guide by clicking here.

Money, money, money! Are you ready to make some?

Until next time,
The Redback Team

 


Our Top 3 Tips on Making Money with Lead Generation

Only 1 in 10 event organisers feel their lead generation tactics are effective*.  So, what’s the missing link?

Webinars and Webcasts for Lead Generation of course! Think of it as selling, without really selling. This engagement medium is perfect to capture as much behavioural data before, during and after your event.

After some time you’ll notice an increase in conversion rates and a much more engaged audience. We believe in it so much we do it ourselves! Here’s our top 3 tips on how to make money with lead generation…

Tip #1 – The Buyers Journey

Always base what you do on the behaviour of your customer. Try to ‘woo’ your audience without having the need to propose on the first date. Keep them engaged and interested by creating a plan like the one in this guide.

Tip #2 – Create Thought Provoking Content

It’s good practice to create inspirational visuals/infographics that will relay your message clearly and concisely –making your content that much easier to comprehend. Keep your customers in mind especially at each sales stage and ensure that your lead generation strategy is streamlined and has your end goal in mind – to sustain, nurture and convert!

Tip #3 – Know the Nurture

Nurturing is designed to influence the buying process of your leads and ultimately help them in deciding to sign up!Sales and Marketing automation platforms (e.g. Marketo and Hubspot) allow you to build engagement campaigns that categorise your database and market to them via an email program in a well thought out, systematic way. These tools can help you communicate to your attendees before, during and after your event.

There you have it! Our top 3 tips on Making Money with Lead Generation. To find out more on other ways to make money from your Digital Events download The Ultimate Guide by clicking here.

Money, money, money! Are you ready to make some?

Until next time,
The Redback Team

*Source – Hubspot, 30 Greatest Lead Generation Tips 


Top 3 Tips to Making Money with Sponsorship!

Sponsorship. Big word, big chunk of your potential revenue generating stream. So why is it often overlooked or poorly executed?

Well, we think it’s because there isn’t enough information on how to utilise it best for your Digital Events.

Luckily, we have some tips for you! Here are our top 3 that will ensure your sponsors get the most from their sponsorship dollars… and potentially make some bucks for you too!

Tip #1 – Target the right sponsor
Make sure you target sponsors that have similar goals, objectives and an aligned purpose to you. This is beneficial as it will help to ensure you are targeting the right brand for your event. Contact the most compatible sponsors and see what you can offer them. Be ready for questions and work with your digital event providers to ensure you know how to answer them. Consider arranging some examples – maybe even a link to a recent event!

Tip #2 – How to get your perfect sponsor on board
Now that you’ve chosen the right sponsor, how do you gain their support? Providing them with the finer details prior to the live/online event is incredibly important, especially when it comes to delivering results and reporting after the event – this will set you apart from others. Remember, sponsors need to justify their expense to play a part in your event, particularly if they’re scouring the market for other opportunities, so make it worth their while!

Tip #3 – Promote your sponsor via Marketing Assets
During the lead up to your event, you’ll have many touch points with your audience which can all be co-branded with your sponsor in mind. You can take advantage of these opportunities by utilising landing pages, logo’s, email invitations, re-direct pages and within the digital event platform.

There you have it! Our top 3 tips to Making Money with Sponsorship. To find out more on other ways to make money from your Digital Events download The Ultimate Guide by clicking here.

Money, money, money! Are you ready to make some?

Until next time,
The Redback Team


Making Money from your Digital Events – The 3 Golden Tactics

Money. Having this word at the forefront of your digital event strategy is crucial, not only to you but to the benefit of your business. But how do you get to the stage where you’re actually bringing in the dollars? How do you get your online audiences into the top of your sales funnel? How can you utilise the latest technology to your advantage when it comes to audience behaviour?

This online world of ours can be a bit daunting especially when it comes to reaching out and engaging your virtual attendees. Webinars and Webcasts are now becoming the stand alone channels for anyone looking to make a dollar from a cent.

In this guide, we discuss how to Make Money from your Digital Events using these 3 Golden Tactics:

1. Sponsorship – where to start and how to engage sponsors
2. Lead Generation – tips for creating content and nurturing audiences
3. Charging for your Digital Event – how much should you be charging?

Money, money, money! Are you ready to make some?

Click here to access the complimentary guide today.

Until next time,
The Redback Team


Ready to make distance obsolete? The new RBVideo is now here!

Better business meetings, engaging virtual classrooms and enhanced project collaboration – HD Video Conferencing is compelling, and now you have access to the most reliable and feature rich platform in the market. It’s simple, effective and accessible.

What’s it all about?

– Face to face collaboration from anywhere in the world = instant collaboration
– Accessibility from any device = start meetings from Apple and Android + native Skype for Business Integration
– Australian hosting and support = everything stays on-shore and you speak to a real person
– Connect with and H.323 or SIP Device = connect from any hardware endpoint
– Dial in and connect via telephone = accommodate all attendees
– Flexible pricing options for all = because that’s how it should be!

We know you’ve got questions, so here’s the answers:

“We use Skype for Business internally. While this solution would be great for external meetings, we only want one platform.”
Perfect – RBVideo has native S4B integration meaning you can have the best of both worlds all in one platform!

“It all sounds good in theory, but getting people on-board with it is just too hard.”
This is where we come in! We’ll help you manage all on-boarding and our connect via telephone feature means even the most reluctant of users can start collaborating instantly. Plus, users can join via an APP from any mobile device.

“I’m interested, but am looking to evaluate current providers.”
We’ve done all the hard work for you! Click here to view our Comparison Guide

Are you ready to make distance obsolete?

Click here to view pricing
Click here to request an online demo

Until next time,
The Redback Team


Collect and Convert – Tips for Creating Webinar Registration Pages that Work!

We’ve all been there – you start promoting your webinar and then check your registration numbers… on the hour, every hour. It’s at this stage that one of two things will happen:

1. You’ll be overwhelmed by the number of people who are interested in this amazing webinar you’ve put together. This may then be followed by a little first pump or an ‘I’m quite pleased with myself’ smile

2. Your registration numbers are nowhere near what you expected. Suddenly you’re asking yourself ‘why did I put all this effort in for so little return?’

The good news is, with a few simple tweaks we can all position ourselves in situation number 1.

We’ve out together our tops for creating registration pages that will actually convert and in turn, give you a better chance of reaching your desired goals.

What’s your Call To Action (CTA)?
What do you want people to do? Ensure the action that you want them to take is clear and prominent and avoid multiple calls to action or hard to find buttons.

Always ensure your registration fields are promintent and your submit button is clear and if possible, a large, colourful submit button along with wording that clearly states ‘Register Here’ or ‘Save Your Seat.’ It’s also a good idea to keep this area at the top of your page – the less scrolling, the better!

Less is more!
Ever started a survey and given up half way through? Why do people need to know so much information?! Keep your registration fields light and consider using different ‘types’ of fields. For example, if you are asking people what industry they are in, use a drop down field – the less work the better! Keeping fields to a minimum will increase your conversion rates and you can always capture more information within your webinar.

Consistency is key!
When people are directed to your landing page they will more than likely be coming from an email invitation or your website – both of these places are no doubt fully branded, so why shouldn’t your landing page be? Use the same colours, logos and styling on this page to avoid confusion and promote your brand.

What can I expect?
Even if this is your tenth webinar, never assume that your audience is familiar with what to expect. Invest some time into creating a user guide or even better, a short video to explain what will happen once someone registers. This will remove any of the unknowns and can definitely increase your conversion rates.

Why should I register? What will I learn?
This is exactly what people are thinking when they arrive on your page, so help them! Keep your information succinct and include a brief summary (stats work great here), four to five brief talking points/learnings and establish credibility with your presenter. If you need to add more information, you can always include links to other sites or cover it off in your autoresponder  confirmation email.

Sharing is caring!
Your goal is to attract as many people as possible to your webinar – so let people share the love! Include Social Sharing icons through Facebook, Twitter and LinkedIn and make it easy – a few clicks is all it should take!

Thank you… now what?
Most providers allow you to embed a link behind your submit button – this is a great opportunity to redirect your registrants to other pages that up-sell or cross-sell your services, upcoming events or offers. You can also use your thank you pages to engage your visitors even further by recommending other helpful content or providing them with an opportunity to contact you.

And finally – measure!
Because how do you know what’s working? It’s always important to measure your conversion rates to see exactly what is working, and what isn’t. If you don’t have the technology to do so, here’s a simple formula:

Registrations % Unique Views = Conversion Rate

For example, if you have 100 registrations, and 400 unique views, your Conversion Rate would be 25% – simples!

Until next time,
Sara

Sara-circle

P.S. While you’re at it, why not register for our upcoming webcast on Creating a Mentally Well Workplace – click here


Want to measure how engaging your webinars are? NEW Feature – Participant Engagement Scoring

Webinars – we’ve now got the hang of them, we’re starting to see results and our programs are planned and ready to go.

However, there’s always that one word in the back our minds – engagement!

– Create engaging webinars they say,
– Make sure you’re engaging your online audiences
– Tools, Features, interaction – it all equals engagement!

But what does engaging even mean? And how are we supposed to measure it?

At Redback, we’ve created Live Participant Engagement Scoring. An automatic scoring system that allows you to measure the behaviour of your online participants and in turn, refine your webinar programs and improve your Return On Investment.

Here’s how the technology works….

Currently, at the end of your webinars you receive your attendee list, polling and survey results and chat transcripts. There’s some great data in there, but we know that many of you don’t know what to do with it.

Now, you’ll receive all of this, along with an engagement scoring report for each individual who has participated in your webinar.

AMP-Participant-Engagement-Scoring-5

How did we do this?
It’s a simple formula – Interaction plus behaviour (and some feedback) equals engagement.

We score your attendees based on two main areas – Quantitative and Qualitative Score.

The quantitative score looks at the behaviour of your attendees – this includes their duration in your event, whether they participated in polls or completed an in-room survey.

The qualitative data is based on one simple question that you can ask either in a poll or in room survey. HOW ENGAGING DID YOU FIND THIS WEBINAR, include the 5 possible responses, and we’ll then either add or deduct points from your attendees total score.

Watch this video for more information!

So now you’ve got a number to work with, what does that mean?

Measuring your participant engagement scores across your webinar programs is a great way to fine tune what you’re doing.

– Discover which content works best
– Uncover your most engaging presenters
– Better qualify leads for your sales teams
– Refine your CPD Programs

The best news? These reports are completely retroactive, meaning the formula will apply  to all your previous webinars.  Take a look in your Account Management Portal and see how it all works!

Live Participant Engagement Scoring was made with you in mind. Because there’s no point putting in all the hard work if you can’t measure your results.

Want to learn how to access your reports and understand what they all mean?
Click here to access the Instructional Guide

Once you’ve got the data, how can you improve your webinar programs?
Click here to download the Inspirational Guide

Until next time,
The Redback Team


Congratulations Girl Guides Victoria – New Charities to Vote for!

Congratulations to Girl Guides Victoria for winning 1st prize in the Q2 Redback Charity Spotlight with 795 votes!

$500 will be donated towards helping the charity provide non-formal, dynamic and flexible educational programs offering values-based experiences to develop life skills, decision making and leadership. Guides program focus on teamwork and experiencing the outdoors

Here are the final results for the quarter:

1st – Girl Guides Victoria | 795 Votes – $500
2nd – Autoimmune Resource and Research Centre | 672 Votes – $350
3rd – Little Wings | 411 Votes – $150
4th – Project Respect | 376 Votes – $100

A huge thank you to everyone who got involved and voted, and thank you to the amazing charities for their continued dedication to these worthwhile causes.

The Q3 2017 Redback Charity Spotlight starts today and we have four amazing new charities taking part:

Diabetes NSW & ACT
Cystic Fibrosis Community Care
Arthritis & Osteoporosis NSW
Mission Australia

Click here to vote for your favourite charities!

To find out more information about the program, please visit: www.redbackconferencing.com.au/social-responsibility/

Until next time,
The Redback Team