Become a Speaker for our Government Business Skills Series!
Redback is launching a Government Business Skills Series! We are bringing the success of our 6 years strong Business Skills Series to the government sector.
Our audience demands presenters that inspire, engage, and educate. We’re currently on the lookout for standout presenters to get our series off the ground with a bang! Please get in touch if you are a subject matter expert (or you know someone who is). We would love to have you present to our audience of public servants.
How does this benefit you?
- Lead Generation
- Revenue Creating
- Thought Leadership
- Fully Managed Experience
It’s a joint venture that will benefit both parties. Enjoy a fully managed experience as we take care of the marketing, project management, and event delivery… leaving you to focus on your content. Furthermore, you receive the professionally edited mp4 video file to use as you wish!
Past Business Skills Series
Curious to see some of our past webcasts? The success of our Business Skills Series has been due largely to the calibre of our presenters. Check out some of our past Business Skills Series webcasts below:
- Understanding Your Fair Work Obligations
- Pricing – Getting it Right for your Business
- The 10 Secrets to Refreshing Business Success
- The Change Intelligent Leader
- Building Great and Valuable Brands
Interested? Want to be part of our groundbreaking series?
Until next time,
The Redback Team
3 Things to Know when Delivering the Perfect Presentation
Remember back in school when you spent the week both dreading and procrastinating on a speech you had to present to the entire class? It was more the battle to overcome your fears of stuffing up – trying to clear that lump in your throat, so you didn’t sound like a shaken, off-pitched flute, oh and of course the trembling hands – how could you forget! Then you made things a whole lot worse for yourself by preparing the entirety of it the night before… uh oh!
Ah presenting… you either love it or hate it. Either way, whether it’s your thing or not, the limelight will be on you one day. It takes some years of experience, lots of practice and a little dedication to get to a point where your confidence prevails. Watch out world! You’ll be ready to smash a TED Talk… or a webinar or webcast, perhaps? Wink wink.
So how do you get there? Here are three small tips that will make a big difference to the development of your next presentation and, hopefully, mark the growth of your sensational self!
1. Know Your Audience
Before you dive in head first, consider your audience and see how you can relate to them. Your presentation will benefit from doing a thorough fact find of things like their background, their position, and any preconceptions they might have about you or your business will benefit. Asking questions like “what are you hoping to gain?” to your viewers before you present will help you form the foundations of ways in which you can communicate and engage with them directly.
2. Know Your Objectives
The best presenters can comprehend clearly what key points they want to highlight and how to tell their story in a way that is best understood by their audience. Instead of getting caught up in the design of your slide deck, open up a Word document or even just get out the good old paper and pen, and get writing! Quoting Albert Einstein is opportune here; he once said, “If you can’t explain it to a six-year-old, you don’t understand it yourself.”
3. Know What to Focus On
Engagement is a word thrown around quite a bit these days, and for a good reason! The last thing you want to do is bore your audience with an overly worded slide deck that drowns out your main points. Ensure your well-researched presentation remains inspirational and digestible; make an effort to convey your insights on the research as it’s easy to overwhelm your audience with information and data. Also, always keep in mind that your listeners are giving you their valuable time and attention so make an effort to really engage with them. If you have them engaged on a higher level during your talk, they’ll be more likely connect again to find out further details.
Once you’ve prepared your presentation, also allow the time to practice! Practice does make perfect.
If you find you are struggling with the thought of presenting, we highly recommend viewing our Business Skills Webcast on “The Art of Public Speaking and Presenting Online” by Trish Springsteen – enjoy!
So there you have it! Are you ready to present?
Until next time,
Investor Relations Webcasts: The Essentials Explained
Are your investor relations calls conducted to your satisfaction? Are you struggling to keep a professional look and feel when you’re handling all the parts? Are you capturing your sessions for later review? Are you risking your call with wildcard questions?
Remove the stress with a managed investor relations (IR) webcast!
What is an IR webcast?
An IR webcast is a communication channel with the ability to broadcast the CFO and CEO’s results to investors and potential investors.
For more on webcasts, have a read here.
Who should be doing IR webcasts?
Any company that is publicly-listed. A webcast allows you to archive your call and retain a record of it.
Why should we do IR webcasts? What benefits are there?
- Focus on content: IR webcasts removes the delivery component of the IR call from your team and allows you to focus on the content.
- Reach & control: You can reach a larger audience while being able to moderate and control the conversation. The platform allows you to prescreen and filter questions so your speaker isn’t caught off guard.
- Streamlining of process: With unique pins, you’re able to identify attendees without putting them through a queue. IR webcasts provide a first-class experience to attendees while relieving some of your stress.
What are the types of IR webcasts available?
- Remotely delivered – CEO and their team dial out to an event conference from their boardroom. This is managed and moderated by an operator.
- Hybrid – Company hosts a physical event with live streaming component. This involves a hired conference facility for a live address and Redback is onsite to live stream.
- Studio – Come into our facilities and just present. Focus on content and we take care of every element.
What should we be looking for in an IR webcast provider?
- One-stop shop: One provider that can do the webcast and the event teleconference. This way it’s just one contact and they can deal with all the moving parts.
- Redundancies and backups: Ideally, your chosen provider will be experienced and prepared for all redundancies.
- Unique pin codes: A provider that can streamline the process in highly desirable. Unique pin codes are one way of doing this – they shorten the time it takes for an attendee to get into a call. Unique pins are linked with individuals so that their contact information doesn’t need to be collected on the call.
What features would take the webcast to the next level?
CTAs, polls, moderators can take a webcast from good to great.
- CTAs: provide links to supporting material that pushes attendees into the sales funnel. Digital events can all be connected with CTAs. You have a captive audience already – use this as an opportunity to cross-promote.
- Polls: add an element of interactivity to an otherwise standard conference.
- Q&A moderation allows for faultless events. You have the ability to prescreen questions before they reach the CEO and can edit or ignore as needed. Your speakers won’t be flustered with disagreeable questions.
What’s included in the Redback IR package?
Redback’s offering is completely customizable. We can take over every element or just handle one piece. We can take care of every element – provide a event tele-conferencing operator, a webcast solution, a studio solution, schedule marketing campaigns, etc. You just have to provide the powerpoint and the presenters.
Why use Redback for IR?
Redback is Australia’s #1 platform for interactive digital events. We deliver professional investor relations for publicly-listed companies. Our platform delivers the most IR events nationally, more than any other provider. We design solutions that meets the requirements of our customers – each solution is customized to our customers’ needs.
- Australian- owned and operated: All infrastructure and support are in Australia.
- End-user support: We provide end-user support which all attendees have access to. You do not have to worry about any of the logistics of running the event or any technical issues that may arise.
- Unique pins: attendees do not have to queue for attendance checks as their contact details are already collected.
- Dedicated webcast studios: We are the only provider with state-of-the-art, dedicated streaming facilities for digital events. Broadcast, live-stream, and record from our studios in Sydney CBD and Melbourne CBD. Discover our studio offerings here.
Our solutions bring together all the parts for your investor relations call — event management, call moderation, end-user support, marketing, web streaming, recording, transcription and replay. You can rest easy with our first-class delivery. Learn more about our IR offering here.
Studio Webcasts – Your Ultimate Style Guide
You’ve done it – you’ve made the decision to host your first Digital Event Program. You’re going to run your first webcast from professional studios and it’s going to give The Project a run for its money!
Until… you receive a phone call from your Project Manager and they ask the question – “So, which studio setup would you like?”
What is that?
What do I have access to?
I didn’t know I had a choice!
Lucky for you, we’ve put together a quick Style Guide showing you what each layout looks like – for your presenters, and your online audience.
If you’re looking to create video content but not quite sure where to start, then this guide is for you! It’s sure you give you insight into which seating arrangements work best and the huge difference a simple Green Screen can make!
Until next time,
P.S – Take it one step further and check out our Webcast Customiser. You’ll be able to view a range of Green Screens and select which one works best for you!
“Can you hear me now? How does my hair look?” Learnings from Presenting an Online Talk Show
At first, it can be daunting. You’re sitting behind a panel desk with your co-host in a closed off room with nothing more than two white robot looking cameras staring at you. The background is green, the lights are bright and before you know it ‘3,2,1 Action!’
My first thought – ‘What? Renan’s counting down and I haven’t even checked my lippy?!’
We’ve come a long way since the traditional present to a PPT with a small webcam webinar; and while we’re now engaging our online audiences more than ever, presenting online in a studio with high definition video equipment can be quite intimidating.
For the past two years, I have been co-hosting an Online TV Show titled Six Degrees of Association. A 22 minute, fortnightly webcast that’s dedicated to the Association Sector.
I’ve had so much fun, have worked with some incredibly talented people, and have definitely learnt a thing or two about presenting online.
As Season 2 of #6DA comes to an end, I thought I would share my learnings and tips – here you go:
Keep it casual and relaxed
It’s human nature to prepare and rehearse over and over until you go live. However, when presenting online it’s important to relax and keep it casual.
In a physical environment, you have an audience providing you with feedback every step of the way. This gives you a sixth sense as to what people are feeling and as a result, you might slow down, move onto the next section or ask people a question to get them thinking (or off their phones).
Switch to the online world and this doesn’t exist.
Your job is to break through the technology barrier and engage people in conversation. Too much rehearsing can result in a scripted presentation and will only disengage your online audience. My advice? Know your stuff, have some guidelines, but think of it as more of a discussion as opposed to a presentation. It will calm the nerves and resonate much more with your attendees.
Pretend it’s LIVE!
Each episode we filmed over the two seasons was pre-recorded and then streamed live. The reason? We had presenters in various locations and the concept of the show would not have worked unless we were all on the same panel at the same time.
So, here we are, pre-recorded episodes and the ability to edit anything we want. But guess what? We only took one take of each episode every single time. Sure, I stumbled across a few words here and there and yes, we went off script every now and then, but that’s what made the show work.
It made us human, and our online audience could relate to that!
As a presenter, it’s like a switch is flicked when you know something is going to be live. If you’re ever recording an online presentation, try and pretend it’s streaming live. Just give it your best shot, and if you stumble, make a simple make a joke out of it and move on.
This also means there will be less editing in the post-production phase…
Passion is key
There’s no doubt that passionate presenters can make all the difference. In Season 2 of #6DA we decided to interview a range of CEOs who were really making a difference in the sector. With so many to choose from, how did we select the top six? It all came down to how passionate they were.
We had no idea how they would come across on camera, in fact many of them had never presented online before. For us, it was about asking them questions that increased excitement or bringing up topics that created a bit of controversy.
You can use all the interactive tools the platform has to offer and rehearse until the very last second, but if you are not passionate about what you are saying then there’s no point in going to all the effort to create online content.
Along with all of this, one of my biggest learnings was to trust the experts around you. Like I said, technology can be very intimidating and as a presenter, my first thought was always to query what was happening and make sure that everything was running perfectly – this is despite the fact that I work with these guys daily!
Simply focus on what you do best, and everything else will fall into place!
Enjoy the journey,
Complimentary Webcast – Sector Trends: Stories from the Frontline
The social sector is experiencing seismic shifts that are impacting organisations from small social enterprises, large service providers and philanthropic foundations.
On next Monday 6th March at 7pm, Redback will be sponsoring ProBono Australia’s first ever live 60 minute panel discussion from the Impact 25 Awards Night. The panel will delve into the latest Social Sector trends.
Using insights from Social Ventures Australia’s work, the panel consisting of key thought-leaders from the social sector will be challenged by James Kirby, Wealth Editor at The Australian, on how they managed to mitigate or benefit from the impact of trends in the sector. Live guests will be given the opportunity to pose questions to the panel.
The 60 minute panel will include:
– Daisy Mallett, Chair of the Crawford Foundation
– Paige Burton, Australian Youth Representative to the United Nations
– Lina Caneva, Editor Pro Bono News
– David Crosbie, CEO Community Council of Australia
Until next time,
The Redback Conferencing Team
New Online TV Show Premiere!
It’s 22 minutes of no-holds barred associations’ sector analysis and it’s completely unscripted!
Associations’ strategy, membership acquisition and the fundamental purpose of associations… Those topics and many, many more are on the table and up for debate as Sara, Rob and Andrew dial up the provocation for Six Degrees of Association – also known as #6DA.
The associations’ sector is huge; it’s complex and just as importantly it’s endlessly fascinating. That’s why we’re committed to making sense of it, as we break down our sector and throw it back out there for your entertainment.
Across a rapid-fire twenty-two minute format, we will:
- Explore the good and bad, with thumbs-up and thumbs-down
- Tackle the big issues in the lunchtime special
- Prove there really is an association for everything with ‘obscure associations’
- Share your feedback during the two-minute warning.
#6DA is a conversation with the broader sector. So join us from 12:22pm, every second Tuesday for Six Degrees of Association. #6DA. www.sixdegreesofassociation.com
No registration is required and anyone can join!
Looking forward to seeing you there,
Stand up and deliver – Tips for educating online!
Delivering online education is becoming increasingly popular; and with so much emphasis on improving corporate culture and enhancing employee engagement it comes as no surprise that webcasts are fast becoming the ‘go to method’ when it comes to providing training within limited budgets and across distance.
This week we were joined by John Colbert from Corporate Edge Coaching. The topic was leadership and recognising the drivers of poor performance, the audience was online and ready to be inspired and the solution to get this important message across was a studio webcast.
But this wasn’t your normal sit down interview or size 16 font PowerPoint deck, this was online education at its best – and all it took was a whiteboard, some colourful textas and a few very talented videographers – here’s how it worked.
See it for yourself: click here to watch the on-demand event!
Keeping online events quite interactive and more casual than face to face sessions is important in breaking through the barrier of technology – it will put your virtual audience at ease and increase engagement.
This session was more like a conversation between facilitator and presenter, an interview almost. Here are some tips on how to achieve this:
- Break the presentation up into sections and prepare interview questions that Segway into topics
- This works best when the facilitator knows a little about the topic or has an interest in it – it comes across as much more genuine and as you’ll see in this webcast, excites the presenter much more!
It’s important to make sure your presenter is comfortable. John isn’t a ‘sit behind the screen’ kinda guy, he is enthusiastic and works best when drawing as he goes on a whiteboard – so that’s exactly what we did! However, some planning was still necessary…
- Make sure your presenter knows where the cameras are and is positioned in a place where his back isn’t towards the audience, this is sometimes overlooked
- Wireless microphones! Lucky our tech guys thought of this, otherwise there would have been a few bloopers!
- Consider seating for all parties, we decided to use stools as opposed to lounge chairs so John wasn’t looking down at me for the entire session
Other tips for delivering online education:
- Ask your audience to submit questions ahead of time to make it more interactive and make them feel like they are part of the experience
- Cater to your presenter and what they are comfortable with – their presentation style is sometimes more important than the content itself
- Always leave room for a Q&A Session and leave it to your facilitator to cover these off
- Quality! You want people to learn so poor streaming quality or out of sync audio is just going to distract your online audience and leave them uninspired
- You can still use slides! Webcasts give you ability to stream video beside a slide show – it’s really up to you and what your preferences are!
Until next time,
Can you make money with online events?
For many of us our webinar and webcast programs revolve around one goal – to engage our online audience through interactive and educational content.
But what if you could take it one step further? What if you could inform, educate and inspire while maximising your revenue opportunities and increasing your Return On Investment?
This week we launched our Business Skills Series with a very hot topic – Making Money With Online Events!
Here are our Top 3 learnings:
Learning #1: What are your goals?
Like any online event – always start with the end in mind. While your ultimate goal is to monetise, what baby steps will you take to get there? Are you looking for immediate revenue or is your aim to add people to your database and nurture them through the buying cycle?
Every audience is different and each webinar or webcast will no doubt have a different goal. Think about what call to actions you want to take place once you close down your event window.
Learning #2: Utilise all touch points
When promoting your online event it’s important to remember that you have options, many more options than just an email invitation.
Utilise your registration pages, redirect sites, exit pages and the many features available to you within your platform e.g. video player, documents folder, announcements. This is especially important when trying to get sponsors on-board – it will give you the ability to promote more than just their logo.
Learning #3: Measure to improve
You don’t know what you don’t know! Out of everyone who visits your event pages, how many people actually register? What if you could optimise your pages to increase registrations and the provide statistics to your sponsors showing how many visitors clicked on their offer?
Having the ability to report on effectiveness, tweak to improve and measure your return on investment is a must when venturing into the world of revenue generating online events.
Until next time,
Complimentary White Paper – Taking Your Events Virtual: Hybrid is Here!
Ever attended a live event and wondered how valuable it would be if you could access it once it was over? Or perhaps you turn up to conferences and constantly find yourself having to choose between which session you will attend… wait a minute, you paid to attend the event, so why shouldn’t you have access to all the content available?
Hybrid Events add a virtual element to face to face events, allowing your attendees to access your content online and from any device. These events are known to increase engagement, attendance and your return on investment.
However, these types of online events also raise some big questions… will it cannibalise my face to face attendance? What if it doesn’t work? It can’t really work, can it?
This complimentary white paper strips back hybrid events and provides knowledge into the latest trends, research and top tips needed to make your next virtual event a success. Here’s what’s covered:
- The Process – how does it all work?
- Types of Hybrid Events
- Marketing your Hybrid Event
- Busting the myths
- Tips for engagement and avoiding cannibalisation
- Maximising your return on investment
- On-demand Hosting Options
Until next time,