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The Tools You Should Be Using to Market Your Webinar

So you’ve decided to take the plunge and try out using webinars. Your webinar has the potential to open a whole range of new possibilities for your business in brand awareness, lead generation and a plethora of other areas. However, in order to take full advantage of webinars, you must market them properly!

The internet provides a range of different channels for promoting your webinar. Let’s uncover the most effective tools. Read on to find out the advantages, disadvantages, and top tips on how to use each marketing tool for your webinar.

E-Mail

Despite the growth of web communication forms, e-mail remains king in terms of reach and directness. E-mail should form a key part of your webinar marketing strategy.

Advantages

  1. Targeted, Personalised Reach
    E-mails for your marketing campaigns are guaranteed to reach the desired recipient. What’s more, the fact that your business has collected their e-mail means they are more than likely interested in your webinar. E-mails are personalised to a specific sender and it is a good idea to take advantage of this by addressing it to the name connected with that e-mail address.
  2. Very Low Budget
    E-mails that are collected from your company’s mail list are a free base of potential webinar viewers. The cost of designing and creating your e-mail marketing campaign is also usually very low.

Disadvantages

  1. Limited Reach
    The success of your company’s e-mail marketing campaign is inherently limited by your company’s mail list. For large corporations, this is less of a problem but it can be problematic for small to medium enterprises looking to grow. The low cost of these campaigns is accompanied by the major weakness of difficulty expanding reach.
  2. Risks Being Disregarded as Noise
    E-mail marketing campaigns require a surprisingly high amount of expertise to be successful. Most digital marketers today are very savvy and weak campaigns will be completely ignored. Worse still, campaigns that are perceived as spam, will cause recipients to unsubscribe from your emailing list. bombarding potential webinar viewers may encourage them to dismiss e-mails from your company as noise or even to unsubscribe.

 

Make the Most of E-Mail Marketing

  1. E-mail Early and Often
    Look to start your e-mail campaign by notifying your e-mail list 2-3 weeks out from the event. After this point, you should limit yourself to no more than 3 additional e-mails in the run-up to the event. Don’t forget to send a final reminder a few hours before the webinar! Up to a quarter of total registrants sign up same day. Read our Digital Event Marketing Whitepaper to get an outline of the emails you should be sending!
  2. Perfect Your Landing Page
    It is an absolute must that all of your e-mails have a link to the webinar’s landing page. This is a great way to monitor traction in the lead up to the event and gauge success. The landing page itself is also crucial. A well-designed landing page is often the difference between a potential view signing up to watch the webinar, and closing the page in frustration. Two must-have features for your landing page would be a sign-up form and calendar link. The sign-up form is a great way to increase your company’s contact list and the calendar plug-in is an invaluable inbuilt reminder.

Facebook

Facebook is the largest social media site in the world and therefore offers incredible opportunities for your business to market its webinar.

Advantages

  1. Unmatched Reach
    Facebook gives you the ability to not just reach potential viewers that are already in your company’s network, but also to expand to reach lookalike audiences who may be interested. Facebook’s extended reach is a perfect way to create visibility and generate hype for your webinar.
  2. Targeted
    Facebook’s size gives it the ability to collect an unmatched amount of data on its users. This data can be harnessed by your company to accurately target people who may be interested in watching your webinar. For example, Facebook’s hyper-targeting allows you to target mid 30s professional women living in Australia or over 50s interested in boating and Remy XO.

Disadvantages

  1. Requires Being Social Media Savvy
    You may lack the technical know-how to properly take advantage of the wide range of services that Facebook offers. Facebook can be confusing, and it can be time-consuming to develop the expertise necessary how to properly market your webinar on the platform.

 

Hot Tips for Facebook Marketing

  1. Use Targeted Ads
    To make the most of Facebook’s data goldmine, it is worth investing in targeted ads. These ads allow you to set an exact budget and pinpoint the types of people you want to see your webinar. Facebook’s targeted ad system provides sophisticated inbuilt analytics that will show you exactly who is seeing your ads, who is clicking through on the links, how your ads are performing.
  2. Create Organically Shareable Content
    While paid ads can provide a high degree of reach, nothing can substitute quality organic content. Make an event for your webinar and invite people you suspect will be interested in viewing it. These people may then add it to their calendars, which will make your event visible to their social networks and provide a multiplier effect to your reach. To further boost the natural visibility of your webinar marketing event, create great content. An informative video or interesting graphic may be shared by people looking at the event, and achieve further publicity for your webinar. Want to create compelling content? Click here for some great tips.

 

So… What is the Best Marketing Strategy for Me?

In the end, your company will have a unique set of needs and goals, strengths and weaknesses, to which you must tailor your strategy. A combination of e-mail marketing campaigns and social media marketing will likely be the solution, but the exact prescription will ultimately depend. For companies that are serious about taking their webinars to the next level with a tailored marketing campaign, the best solution is turning to the professionals. Redback Conferencing provides a comprehensive, hassle-free, completely personalised solution that will ensure your webinar gets maximum attendance.

Click here to find out more about Redback webinars.

Until next time,
The Redback Team


A Big Call Out – Become a Business Skills Series Presenter!

Redback’s Business Skills Series will be going into its sixth year! As another year comes to an end, we’re raring to start planning for our 2018 series.

Our online audiences demand presenters that inspire, engage and educate. We’re currently on the lookout for fantastic presenters who want to get their word out. If you’re a subject matter expert (or know of anyone that is), then let us know!

What is this Series All About?

This series is dedicated to giving back to our community through education. Every second Tuesday, between 11:00 am – 11:45 am, we give back to our energetic and involved community with a range of educational and inspiring topics via a webcast. We deliver the webcast in our state-of-the-art studios (take a virtual tour) and guide you through the process.

Anyone can join, and anyone can present. The entire program is provided free of charge to all participants and presenters. The archived webcast can then be viewed on-demand and shared for an additional 12 months after the live-stream.

What Can You Talk About?

A whole variety of things! Here’s a snapshot of some the webcasts we held in 2017:

  • The Art of Public Speaking and Presenting Online with Trish Springsteen – Watch
  • Developing your Careers Most Valuable Asset – YOU with Neil Von Heupt – Watch
  • Health and Wellbeing Session: Mastering Mental Chatter with Rose Lauria – Watch
  • The Change Intelligent Leader with Huw Thomas– Watch
  • Pricing – Getting it Right for your Business with Rachel White – Watch
  • Gen Y and X Have Entered the Workforce with Alex Richardson and Belinda Moore – Watch

 

Click here to submit your details and become a presenter!

Until next time,
Aiza Hakik


Hybrid is Here – Grab Your Whitepaper Today!

Hybrid is here! Gone are the days of yore when you were restricted by time and space. Attending a physical event used to mean a tradeoff in terms of what you wanted to see and what you could actually see. Concurrent sessions necessitated a decision every time as to which session would bring you more value. With the advent of webcasting technology, you can now tune in to any and all sessions of your choosing. Find an example of a hybrid event here.

The use of hybrid events on a global scale has seen tremendous success and the trend is surging ahead. Fears of attendance cannibalisation are unfounded. Lack of knowledge around the subject matter propagates the myth. Dana Freker Doody, VP of Corporate Communications for the Expo Group, claims that hybrid events, if done properly, can prove to be a very effective marketing and awareness channel for your face to face events. The online presence of the event is driving more physical event registrations for following events.

“We are not seeing cannibalisation by putting out offerings online. We are seeing more people actually being driven to the face-to-face event based on what they are seeing online.”

Beyond the day of the event, you can access the content online from any device. Be creative with what you webcast – the possibilities are endless! Thanks to hybrid, you can now extend the extend the life of your content, increase sponsorship opportunities, access a broader pool of speakers and measure your return on investment with advanced reporting and tracking features.

Read this white paper for a deep dive into the world of hybrid events. Learn the latest trends, research, and tips needed to make your next virtual event a success. Get going with hybrid!

 


3 Ways to Lead Digital Transformation in the Workplace

Collaboration within team environments is irrefutable. It’s powerful and effective. It drives alignment across key departmental heads and fosters engagement throughout the workplace harnessing better work, smarter work and essentially nurturing togetherness.

Australian Bureau Statistics data now reveals that 30% of Australians work remotely*. Furthermore, a report from Hays concluded that 86% of employees consider flexible working options an important or very important factor for their engagement**. This significant rise over the last fifteen years has allowed for improved and flexible workplace environments provided the right communication tools are at hand. Put broadly, it’s really about encouraging the advantages of transforming to digital and focusing on building a brighter future for your organisation.

Here are 3 ways to digitally transforming the workplace you’re in and creating an engaged workforce;

#1 – Build on Company Culture
Company culture is a big deal these days. Its reasons are valid and essential to the way forward. What it really means is fostering cohesive teams, fulfilled individuals and productive performance. By defining and measuring productivity as opposed to clocking the hours alleviates stress and provides room for retention, happiness and creativity.

#2 – Create Engagement
Engaging your staff comes from within them. Basically, you want to allow the space for employees to develop a sense achievement and ultimately make a difference to the business. By clearly communicating your goals and overall strategy on a regular basis highlights the importance of being heavily aligned to it. Make them apart of the bigger picture. 

#3 – Lastly, Get the Right Tools and Advice
Having the best technology in the market to allow your organisation to connect, collaborate and communicate efficiently and effectively from any location in the world is one thing. But, having a dedicated provider in your virtual backyard that can support you from planning to implementation, completely customised for your business is indisputable when it comes to peace of mind. Saving time on travel, money and resources are important factors within an organisation; lessen the work-load for your employees so that they can focus on bigger and better things!

Redback’s solutions help you on your very own journey to becoming a leader in the digital arena, substantially improving the way your teams communicate and collaborate as well as getting them to live your brand and really understand the company’s mission. Great companies understand the value in having teams working well together and we want to make it easier for you to do so.

If you want more information on digital events and collaboration tools, head over to our inspiration page – it’s full of content that has been created with our customers in mind. Explore the possibilities!

Here’s to change,
Aiza Hakik

Aiza

 

* Infogram
** Hays

Augment your franchisee training program with webinars!

Training and education are essential in the highly systemised franchise industry. Desired results and performance are directly linked to the training provided to franchisees. Franchisors need to provide training both in the initial start-up period as well as on an ongoing basis. For a franchisor to remain competitive in the long term, franchisees must be informed on best practices, industry trends, product updates, location openings, licensing information, operating procedures, and strategic information. Beyond competitiveness, for a franchisor to remain compliant and in business, franchisees must be cognisant of legal issues and be tracked on their knowledge. Learn about Redback’s Participant Engagement Reporting here.

Online training is an essential tool for both partners in a franchise relationship, both franchisor and franchisee. Read here for a quick guide on how to implement online training.

Convenience, cost-savings, and consistency are key benefits to implementing an online training program. Franchisors can disseminate information while reducing costs and maintaining consistency easily. Franchisees are typically so busy with the day-to-day activities that attending in-person training, updates, and debriefs are a strain on time and money. With device-agnostic online training, franchisees can access information at a time convenient for them. There is no excuse for not keeping abreast of issues when information can be accessed so readily.

Hosting webinars online allows franchisors to cut costs and receive long-term dividends. Their training content can be accessed again in the future as it is needed. Find out how you can take your CPD programs online here.

Not convinced on taking on webinars? Read below for the 7 Benefits of Online Training Webinars:

  • Extending the reach of franchisors to their franchisees in dispersed locations
  • Reducing the costs involved with traditional online training, such as event hire, catering, transportation, and accommodation costs
  • Simple platform where franchisors can upload content easily and on-the-go if they need to communicate a message
  • Providing training that can be accessed at the user’s convenience and from any location and device
  • Ensuring consistency in messaging that might be otherwise altered when delivered by personnel live
  • Instantaneous updates so that franchisees have the latest training information and updates
  • Ability for participants and hosts to track participation/engagement through Engagement Reporting to see who is being compliant

Want to know how to create your own webinar? Read here for our Webinar Organiser Handbook.

Want to learn more about the custom solutions available to you? Speak to a specialist at 1800 733 416 today!

Until next time,
Tammy Lim

Tammy-Lim-profile


E-Marketing Timeline Template for your Digital Events!

Email marketing is a very common tool for organisations both large and small for one reason – it works! When executed effectively, it can be powerful in capturing the attention of your audience especially when you want them to register for your next live event. It’s also an inexpensive and easy way to expand your contact database for future webinars and webcasts.

Preparing and promoting your webinar or webcast shouldn’t be taken lightly, especially if it’s completely new territory. Creating a well thought out e-marketing plan is critical and can make all the difference between success and failure.

That’s why we have created an E-Marketing Timeline Template! It will help you map out your strategy for each event campaign that you create. Essentially, this will allow you to understand the exact customer touch points allowing you to execute your strategy effectively – and hopefully add to the success of your next digital event!

Click here to download your copy!

Until next time,
Aiza

Aiza


3 Things to Know when Delivering the Perfect Presentation

Remember back in school when you spent the week both dreading and procrastinating on a speech you had to present to the entire class? It was more the battle to overcome your fears of stuffing up – trying to clear that lump in your throat, so you didn’t sound like a shaken, off-pitched flute, oh and of course the trembling hands – how could you forget! Then you made things a whole lot worse for yourself by preparing the entirety of it the night before… uh oh!

Ah presenting… you either love it or hate it. Either way, whether it’s your thing or not, the limelight will be on you one day. It takes some years of experience, lots of practice and a little dedication to get to a point where your confidence prevails. Watch out world!  You’ll be ready to smash a TED Talk… or a webinar or webcast, perhaps? Wink wink.

So how do you get there? Here are three small tips that will make a big difference to the development of your next presentation and, hopefully, mark the growth of your sensational self!

1. Know Your Audience

Before you dive in head first, consider your audience and see how you can relate to them. Your presentation will benefit from doing a thorough fact find of things like their background, their position, and any preconceptions they might have about you or your business will benefit. Asking questions like “what are you hoping to gain?”  to your viewers before you present will help you form the foundations of ways in which you can communicate and engage with them directly.

2. Know Your Objectives

The best presenters can comprehend clearly what key points they want to highlight and how to tell their story in a way that is best understood by their audience. Instead of getting caught up in the design of your slide deck, open up a Word document or even just get out the good old paper and pen, and get writing! Quoting Albert Einstein is opportune here; he once said, “If you can’t explain it to a six-year-old, you don’t understand it yourself.”

3. Know What to Focus On

Engagement is a word thrown around quite a bit these days, and for a good reason! The last thing you want to do is bore your audience with an overly worded slide deck that drowns out your main points. Ensure your well-researched presentation remains inspirational and digestible; make an effort to convey your insights on the research as it’s easy to overwhelm your audience with information and data. Also, always keep in mind that your listeners are giving you their valuable time and attention so make an effort to really engage with them. If you have them engaged on a higher level during your talk, they’ll be more likely connect again to find out further details.

Once you’ve prepared your presentation, also allow the time to practice! Practice does make perfect.

If you find you are struggling with the thought of presenting, we highly recommend viewing our Business Skills Webcast on “The Art of Public Speaking and Presenting Online” by Trish Springsteen – enjoy!

So there you have it! Are you ready to present?

Until next time,
Aiza Hakik

Aiza


Making Money with Paid Digital Events – Is the Price Right?

It may seem like a given, of course you’ll make money with a paid digital event! But, ensuring that you have a considered pricing strategy and content to boot is crucial to ensuring you receive the most back from your digital event.

A Value Based Pricing Model

In the 2017 Redback Report, our findings showed that 78% of our customers would pay anywhere between $25 and $50 for a digital event provided it has educational and inspirational content and the presenter is well sought after.

One question you should be asking yourself is do you have a successful pricing strategy in place? Using a Value Based Pricing Model allows you to be able to increase your online events’ perceived value, meaning increased ROI and ultimately a very happy audience!

Is your content of value to your audience?

The content that you provide to your audience is important and should influence the amount you charge. It has to be thought-provoking and appropriate for your audience.

Do you have a well sought after international speaker? Are they highly credible? Or is your product/service offering new, exciting and relevant to them? These questions will all play a part when it comes to whether your audience will actually pay for your online material and how much they will spend on it.

Are you keeping the end in mind?

Be smart about the way you price your next event and keep in mind your long term ROI strategy. Always keep your sales teams in the loop and don’t forget to have analytical data to support you. Having a digital event strategy will play the key role in determining the success of your event.

To find out more on other ways to make money from your Digital Events download The Ultimate Guide by clicking here.

Money, money, money! Are you ready to make some?

Until next time,
The Redback Team

 


Top 3 Tips to Making Money with Sponsorship!

Sponsorship. Big word, big chunk of your potential revenue generating stream. So why is it often overlooked or poorly executed?

Well, we think it’s because there isn’t enough information on how to utilise it best for your Digital Events.

Luckily, we have some tips for you! Here are our top 3 that will ensure your sponsors get the most from their sponsorship dollars… and potentially make some bucks for you too!

Tip #1 – Target the right sponsor
Make sure you target sponsors that have similar goals, objectives and an aligned purpose to you. This is beneficial as it will help to ensure you are targeting the right brand for your event. Contact the most compatible sponsors and see what you can offer them. Be ready for questions and work with your digital event providers to ensure you know how to answer them. Consider arranging some examples – maybe even a link to a recent event!

Tip #2 – How to get your perfect sponsor on board
Now that you’ve chosen the right sponsor, how do you gain their support? Providing them with the finer details prior to the live/online event is incredibly important, especially when it comes to delivering results and reporting after the event – this will set you apart from others. Remember, sponsors need to justify their expense to play a part in your event, particularly if they’re scouring the market for other opportunities, so make it worth their while!

Tip #3 – Promote your sponsor via Marketing Assets
During the lead up to your event, you’ll have many touch points with your audience which can all be co-branded with your sponsor in mind. You can take advantage of these opportunities by utilising landing pages, logo’s, email invitations, re-direct pages and within the digital event platform.

There you have it! Our top 3 tips to Making Money with Sponsorship. To find out more on other ways to make money from your Digital Events download The Ultimate Guide by clicking here.

Money, money, money! Are you ready to make some?

Until next time,
The Redback Team


Making Money from your Digital Events – The 3 Golden Tactics

Money. Having this word at the forefront of your digital event strategy is crucial, not only to you but to the benefit of your business. But how do you get to the stage where you’re actually bringing in the dollars? How do you get your online audiences into the top of your sales funnel? How can you utilise the latest technology to your advantage when it comes to audience behaviour?

This online world of ours can be a bit daunting especially when it comes to reaching out and engaging your virtual attendees. Webinars and Webcasts are now becoming the stand alone channels for anyone looking to make a dollar from a cent.

In this guide, we discuss how to Make Money from your Digital Events using these 3 Golden Tactics:

1. Sponsorship – where to start and how to engage sponsors
2. Lead Generation – tips for creating content and nurturing audiences
3. Charging for your Digital Event – how much should you be charging?

Money, money, money! Are you ready to make some?

Click here to access the complimentary guide today.

Until next time,
The Redback Team