Making Money with Paid Digital Events – Is the Price Right?

It may seem like a given, of course you’ll make money with a paid digital event! But, ensuring that you have a considered pricing strategy and content to boot is crucial to ensuring you receive the most back from your digital event.

A Value Based Pricing Model

In the 2017 Redback Report, our findings showed that 78% of our customers would pay anywhere between $25 and $50 for a digital event provided it has educational and inspirational content and the presenter is well sought after.

One question you should be asking yourself is do you have a successful pricing strategy in place? Using a Value Based Pricing Model allows you to be able to increase your online events’ perceived value, meaning increased ROI and ultimately a very happy audience!

Is your content of value to your audience?

The content that you provide to your audience is important and should influence the amount you charge. It has to be thought-provoking and appropriate for your audience.

Do you have a well sought after international speaker? Are they highly credible? Or is your product/service offering new, exciting and relevant to them? These questions will all play a part when it comes to whether your audience will actually pay for your online material and how much they will spend on it.

Are you keeping the end in mind?

Be smart about the way you price your next event and keep in mind your long term ROI strategy. Always keep your sales teams in the loop and don’t forget to have analytical data to support you. Having a digital event strategy will play the key role in determining the success of your event.

To find out more on other ways to make money from your Digital Events download The Ultimate Guide by clicking here.

Money, money, money! Are you ready to make some?

Until next time,
The Redback Team


Top 3 Tips to Making Money with Sponsorship!

Sponsorship. Big word, big chunk of your potential revenue generating stream. So why is it often overlooked or poorly executed?

Well, we think it’s because there isn’t enough information on how to utilise it best for your Digital Events.

Luckily, we have some tips for you! Here are our top 3 that will ensure your sponsors get the most from their sponsorship dollars… and potentially make some bucks for you too!

Tip #1 – Target the right sponsor
Make sure you target sponsors that have similar goals, objectives and an aligned purpose to you. This is beneficial as it will help to ensure you are targeting the right brand for your event. Contact the most compatible sponsors and see what you can offer them. Be ready for questions and work with your digital event providers to ensure you know how to answer them. Consider arranging some examples – maybe even a link to a recent event!

Tip #2 – How to get your perfect sponsor on board
Now that you’ve chosen the right sponsor, how do you gain their support? Providing them with the finer details prior to the live/online event is incredibly important, especially when it comes to delivering results and reporting after the event – this will set you apart from others. Remember, sponsors need to justify their expense to play a part in your event, particularly if they’re scouring the market for other opportunities, so make it worth their while!

Tip #3 – Promote your sponsor via Marketing Assets
During the lead up to your event, you’ll have many touch points with your audience which can all be co-branded with your sponsor in mind. You can take advantage of these opportunities by utilising landing pages, logo’s, email invitations, re-direct pages and within the digital event platform.

There you have it! Our top 3 tips to Making Money with Sponsorship. To find out more on other ways to make money from your Digital Events download The Ultimate Guide by clicking here.

Money, money, money! Are you ready to make some?

Until next time,
The Redback Team

Making Money from your Digital Events – The 3 Golden Tactics

Money. Having this word at the forefront of your digital event strategy is crucial, not only to you but to the benefit of your business. But how do you get to the stage where you’re actually bringing in the dollars? How do you get your online audiences into the top of your sales funnel? How can you utilise the latest technology to your advantage when it comes to audience behaviour?

This online world of ours can be a bit daunting especially when it comes to reaching out and engaging your virtual attendees. Webinars and Webcasts are now becoming the stand alone channels for anyone looking to make a dollar from a cent.

In this guide, we discuss how to Make Money from your Digital Events using these 3 Golden Tactics:

1. Sponsorship – where to start and how to engage sponsors
2. Lead Generation – tips for creating content and nurturing audiences
3. Charging for your Digital Event – how much should you be charging?

Money, money, money! Are you ready to make some?

Click here to access the complimentary guide today.

Until next time,
The Redback Team

Collect and Convert – Tips for Creating Webinar Registration Pages that Work!

We’ve all been there – you start promoting your webinar and then check your registration numbers… on the hour, every hour. It’s at this stage that one of two things will happen:

1. You’ll be overwhelmed by the number of people who are interested in this amazing webinar you’ve put together. This may then be followed by a little first pump or an ‘I’m quite pleased with myself’ smile

2. Your registration numbers are nowhere near what you expected. Suddenly you’re asking yourself ‘why did I put all this effort in for so little return?’

The good news is, with a few simple tweaks we can all position ourselves in situation number 1.

We’ve out together our tops for creating registration pages that will actually convert and in turn, give you a better chance of reaching your desired goals.

What’s your Call To Action (CTA)?
What do you want people to do? Ensure the action that you want them to take is clear and prominent and avoid multiple calls to action or hard to find buttons.

Always ensure your registration fields are promintent and your submit button is clear and if possible, a large, colourful submit button along with wording that clearly states ‘Register Here’ or ‘Save Your Seat.’ It’s also a good idea to keep this area at the top of your page – the less scrolling, the better!

Less is more!
Ever started a survey and given up half way through? Why do people need to know so much information?! Keep your registration fields light and consider using different ‘types’ of fields. For example, if you are asking people what industry they are in, use a drop down field – the less work the better! Keeping fields to a minimum will increase your conversion rates and you can always capture more information within your webinar.

Consistency is key!
When people are directed to your landing page they will more than likely be coming from an email invitation or your website – both of these places are no doubt fully branded, so why shouldn’t your landing page be? Use the same colours, logos and styling on this page to avoid confusion and promote your brand.

What can I expect?
Even if this is your tenth webinar, never assume that your audience is familiar with what to expect. Invest some time into creating a user guide or even better, a short video to explain what will happen once someone registers. This will remove any of the unknowns and can definitely increase your conversion rates.

Why should I register? What will I learn?
This is exactly what people are thinking when they arrive on your page, so help them! Keep your information succinct and include a brief summary (stats work great here), four to five brief talking points/learnings and establish credibility with your presenter. If you need to add more information, you can always include links to other sites or cover it off in your autoresponder  confirmation email.

Sharing is caring!
Your goal is to attract as many people as possible to your webinar – so let people share the love! Include Social Sharing icons through Facebook, Twitter and LinkedIn and make it easy – a few clicks is all it should take!

Thank you… now what?
Most providers allow you to embed a link behind your submit button – this is a great opportunity to redirect your registrants to other pages that up-sell or cross-sell your services, upcoming events or offers. You can also use your thank you pages to engage your visitors even further by recommending other helpful content or providing them with an opportunity to contact you.

And finally – measure!
Because how do you know what’s working? It’s always important to measure your conversion rates to see exactly what is working, and what isn’t. If you don’t have the technology to do so, here’s a simple formula:

Registrations % Unique Views = Conversion Rate

For example, if you have 100 registrations, and 400 unique views, your Conversion Rate would be 25% – simples!

Until next time,


P.S. While you’re at it, why not register for our upcoming webcast on Creating a Mentally Well Workplace – click here

Studio Webcasts – Your Ultimate Style Guide

You’ve done it – you’ve made the decision to host your first Digital Event Program. You’re going to run your first webcast from professional studios and it’s going to give The Project a run for its money!

Until… you receive a phone call from your Project Manager and they ask the question – “So, which studio setup would you like?”

Ahhh, setup?
What is that?
What do I have access to?
I didn’t know I had a choice!

Lucky for you, we’ve put together a quick Style Guide showing you what each layout looks like – for your presenters, and your online audience.

If you’re looking to create video content but not quite sure where to start, then this guide is for you! It’s sure you give you insight into which seating arrangements work best and the huge difference a simple Green Screen can make!

Click here to download the Studio Style Guide

Until next time,

P.S –  Take it one step further and check out our Webcast Customiser. You’ll be able to view a range of Green Screens and select which one works best for you!


Digital Events – Uncovering the Jargon

Hybrid, VoIP, Engagement Scores, Webcast…

If you’ve ever hosted your own Digital Event you’ve no doubt heard some of this all before. Loads of jargon that means absolutely nothing and in the end, just confuses you even more!

Here at Redback, we get it. That’s why we’ve put together a handy cheat sheet that explains what everything means in its simplest format.

Download our two-page guide to uncover the jargon and kick start your digital event journey.

Click here to uncover the jargon!

Until next time,


“Can you hear me now? How does my hair look?” Learnings from Presenting an Online Talk Show

At first, it can be daunting. You’re sitting behind a panel desk with your co-host in a closed off room with nothing more than two white robot looking cameras staring at you. The background is green, the lights are bright and before you know it ‘3,2,1 Action!’

My first thought – ‘What? Renan’s counting down and I haven’t even checked my lippy?!’

We’ve come a long way since the traditional present to a PPT with a small webcam webinar; and while we’re now engaging our online audiences more than ever, presenting online in a studio with high definition video equipment can be quite intimidating.

For the past two years, I have been co-hosting an Online TV Show titled Six Degrees of Association. A 22 minute, fortnightly webcast that’s dedicated to the Association Sector.

I’ve had so much fun, have worked with some incredibly talented people, and have definitely learnt a thing or two about presenting online.

As Season 2 of #6DA comes to an end, I thought I would share my learnings and tips – here you go:

Keep it casual and relaxed
It’s human nature to prepare and rehearse over and over until you go live. However, when presenting online it’s important to relax and keep it casual.


In a physical environment, you have an audience providing you with feedback every step of the way. This gives you a sixth sense as to what people are feeling and as a result, you might slow down, move onto the next section or ask people a question to get them thinking (or off their phones).

Switch to the online world and this doesn’t exist.

Your job is to break through the technology barrier and engage people in conversation. Too much rehearsing can result in a scripted presentation and will only disengage your online audience. My advice? Know your stuff, have some guidelines, but think of it as more of a discussion as opposed to a presentation. It will calm the nerves and resonate much more with your attendees.

Pretend it’s LIVE!
Each episode we filmed over the two seasons was pre-recorded and then streamed live. The reason? We had presenters in various locations and the concept of the show would not have worked unless we were all on the same panel at the same time.

So, here we are, pre-recorded episodes and the ability to edit anything we want. But guess what? We only took one take of each episode every single time. Sure, I stumbled across a few words here and there and yes, we went off script every now and then, but that’s what made the show work.

It made us human, and our online audience could relate to that!

As a presenter, it’s like a switch is flicked when you know something is going to be live. If you’re ever recording an online presentation, try and pretend it’s streaming live. Just give it your best shot, and if you stumble, make a simple make a joke out of it and move on.

This also means there will be less editing in the post-production phase…

Passion is key
There’s no doubt that passionate presenters can make all the difference. In Season 2 of #6DA we decided to interview a range of CEOs who were really making a difference in the sector. With so many to choose from, how did we select the top six? It all came down to how passionate they were.

We had no idea how they would come across on camera, in fact many of them had never presented online before. For us, it was about asking them questions that increased excitement or bringing up topics that created a bit of controversy.

You can use all the interactive tools the platform has to offer and rehearse until the very last second, but if you are not passionate about what you are saying then there’s no point in going to all the effort to create online content.

Final thoughts…
Along with all of this, one of my biggest learnings was to trust the experts around you. Like I said, technology can be very intimidating and as a presenter, my first thought was always to query what was happening and make sure that everything was running perfectly – this is despite the fact that I work with these guys daily!

Simply focus on what you do best, and everything else will fall into place!

Enjoy the journey,


Digital Events and Education – How can you make it work?

Web-based training solutions provide an online environment that combines interactive virtual elements with collaborative and engaging learning. Workplaces can now be accessed from anywhere in the world, all with nothing more than a simple click.

While the benefits of Digital Events are clear, many are reluctant to implement educational webinar programs because they simply don’t know where to start. Along with a wealth of industry jargon, there’s the technology, creation of digital content and organisational buy-in to think about.

So where do you begin? This year, Redback Conferencing surveyed over 1,000 webinar attendees to create The Redback Report. The report provides insight into the Digital Event landscape and how those from various industries prefer to attend and digest online content.

The results are in – and online audiences want engaging presenters, aligned content and consistency. Here’s an overview of some of the results and what they mean for you.

Your Presenters
Think back to the last webinar you attended, what made it engaging? Was it the PowerPoint or the Presenter that kept you online? While platform tools are a large part of audience engagement, having a good presenter is the key to ensuring your event is a success.

This year, the overwhelming majority of respondents (88%) stated that being passionate and engaging is the most important skill for presenters to have. Providing free information and links came in second with 8% of the votes while being technically savvy, and knowing how to interact with the camera came in third with 2% of the votes each.

Here are some tips for choosing your presenter:

-Presenter Training is about more than just platform tools. It’s about engagement, passion and enthusiasm. While knowledge is important, your presenter must be able to break through technology and resonate with your online audience.
-Consider using a facilitator/moderator to work alongside your presenter. They look after introductions, technical questions and Q&A Sessions allowing your presenter to focus on their content


Your Content
This year, 35% of respondents admitted to leaving an online event early. The biggest reason? The content is never usually consistent with what they signed up for.

As with anything, it’s important to align your content with promotional material and key learning outcomes. Here are some other tips for keeping your audience online and engaged.

Consistency: When you create promotional material for your webinars, always send it to your presenter to cross-check. With 41% of respondents stating misaligned content as a key reason for dropping off, it’s important to make sure that all messaging is consistent. From presenter to organiser to Marketing/Comms teams and back again – always ensure your learning outcomes are clearly defined and more importantly, delivered!

Content: Digital Events offer an amazing communication platform – but have you ever thought about using them as a way to communicate other pieces of content? Upload White Papers to the Resource Library, utilise your Exit Pages to redirect attendees to upcoming events and start cross-promoting all you have to offer. It’s the perfect addition to a seamless Content Marketing Strategy.

Format: Adding a human element to your webinars can help to alleviate the ‘technology barrier.’ Instead of having your presenter talk to slides, why not host a panel discussion or interview? A simple discussion and the introduction of a second voice can help to further engage your online audience. Consider having someone from your organisation conduct the interview for brand exposure and consistency.

As employees, employers, leaders and learners, we must all think holistically about collaborative strategies that will increase the breadth of organisational learning. Digital Events can be a simple, cost effective and interactive tool to help us achieve our personal and organisational goals; all you need to do it take the first step.

Click here to download The Redback Report and uncover the full results.

Until next time,



Sara Gonzalez is the Marketing Director and Digital Event Consultant at Redback Conferencing. She is on a mission to inform, educate and inspire Australian organisations on how to successfully create, promote and deliver Digital Event programs. For more information, contact her at sara.gonzalez@rdbk.com.au or connect with her on LinkedIn.

The 2017 Redback Report is here – Discover the current Digital Event Landscape

When do people prefer to join Digital Events?
What keeps online audiences engaged?

Thanks to your amazing feedback, we’ve got the answers!

The 2017 Redback Report is now available to download. We had an overwhelming amount of responses and from what we can see, we’re all becoming very familiar with the online world.

Click here to download the 2017 Redback Report

Congratulations to the two winners of the $500 Digital Event Voucher:

Breanne Roberts
Danielle McCarthy
Steve Griffiths

We hope you enjoy the report – here’s to many more successful Digital Events!


High Definition Video Conferencing, No Software Downloads and Affordable Pricing – Hello Redback Video!

Collaboration Technology has come a long way. From traditional teleconferencing to presenting from anywhere in the world using superior web conferencing platforms, a lot has changed. And while all of this has transformed the way we work and made us all much more efficient, sometimes you just want to be able to see who you are talking to!

Since May 2016 we have been working with Ezuce, a derivative of the longest running Collaboration Network in the world, to bring together our own Cloud Video Conferencing Service that gives you all the benefits at a fraction of the cost. Here’s what it’s all about:

– High Definition, Multi -Point Video Conferencing allowing you to connect up to 50 participants
– No need to download software – choose to access via WebRTC in your browser
– Locally hosted – all your data remains here in Australia
– Automatic Bandwidth Optimisation for those in poor connectivity areas
– Instant access via your desktop, Android or Apple Device through Redback App
– Already using Redback? You can use the same codes for Redback Video
– Personalise your own layout and activate sub-conferences

The Technology:
For us, it’s always been about working with technology partners that offer the best products available. When it came to a video conferencing partner, Ezuce was a clear choice. We can now offer our Australian customers a new level of individualised control with a personalised meeting experience.

Stacking up the Competition:

We get it, making the decision to implement any solution can be difficult. Who offers the best platform? What if I make the wrong decision? This is why we’ve done the hard work for you. Here’s how Redback Video compares to
BlueJeans, Vidyo, Lifesize and Google.

The Pricing:
Every organisation is different, and we’re confident our pricing reflects that. Whether you’re looking to share one licence around your office or hold up to 50 concurrent meetings at once, the option is there!


For more information on how you can get started with Redback Video contact us at marketing@redbackconferencing.com.au or 1800 733 416.

Until next time,
The Redback Team