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New Charities to vote for in Redback’s Charity Spotlight!

The first quarter for this year’s Charity Spotlight Program is now over. Congratulations to Camp Quality Australia for taking the lead in the vote count and receiving a $500 donation from the team here at Redback Conferencing.

Camp Quality build optimism and resilience for kids impacted by cancer and their families. They live by their motto: laughter is the best medicine. For more information about the charity or to make a donation this Easter, head on over to https://www.campquality.org.au/.

See full results below:

We’d like to say a big thank you to all of you who have been part of this program, with your continued support and votes (13,301 to be exact) you’ve helped change the lives of those within our community.

Today we also announce our next quarter’s charities for the Q2 Charity Spotlight. Get voting today!

Diabetes Australia – Vote
Sleep Health Foundation – Vote
CanTeen – Vote
Arthritis QLD – Vote

To find out more about what our Charity Spotlight Campaign is all about and how we are trying to make a difference, please visit our website.

Happy Easter,
The Redback Team

 


Post-Event Interview: Catching up with Rahul Kumar on Social Selling

What a sensational start to the Team Redback webcasting season! Our first Business Skills Series webcast of the year has gone without a hitch. We invited Rahul Kumar, of Resonate Business Ignition, to share his expertise on Social Selling and to provide our audience with applicable strategies and tips. Our host, Michael Bunker, caught up with Rahul just after the live event and interviewed him on the webcast experience and how to repurpose the content for to maximise value.

Interview

Michael: Once again thank you so much for joining me today it’s great to have you back on

Rahul: Thank you, no problem at all

1. Michael: For this interview, I’m going to start off with an easy one. Was it as scary as you thought it would be presenting the webcast?

Rahul: Not at all. You guys made it really comfortable. You’re a very professional outfit, you have a really welcoming and warm team which made the whole process pretty undaunting. I’ve done webcasts myself for my audiences but leaving yourself in some other organisers hands, requires trust. There are good reasons why you have a good brand name out there. 

2. Michael: Thank you so much. You’ve done webcasts before; you’ve done webinars yourself. How would you envision using this technology in your space beyond what you’ve already done? Have you thought of new ways to do it? How will you be using the technology?

Rahul: Absolutely, I’ve completely transformed my thought process. I think the way in which Redback Conferencing presents its solution to the market out there is fantastic. It’s almost like being in an auditorium with a speaker. The quality of the hardware, the quality of the software that you folks use, and the overall process has got me thinking that I don’t want this to be a one-off thing. I would love to have a B2B sales series exclusively with Redback. If you will have me.

Michael: Absolutely

Rahul: I would love to have a webinar once a month, come up with just B2B Sales material which is very pertinent to the B2B seller. I’m learning all the time. This is an ongoing series rather than just a one-off conversation.

Michael: Great. Thank you so much and we’ll definitely have you. There’s no doubt about that. We’ve loved working with you.

Rahul: Thank you

3. Michael: If you could have done something differently in the webcast what would it have been?

Rahul: Maybe just shorter responses on a few questions. I would’ve probably changed that. I think it ran really well, the fact that you and I had a conversation and a dialogue, rather than it running as a monologue from me, helped. I’d love to be able to jump live on LinkedIn and Twitter and do live demonstrations.

Michael: Live demonstrations? That’s definitely a possibility. In the next one, you could potentially do that. So now this content’s created, how are you going get the most out of it?

Rahul: I think we’ll be repurposing a lot of the content. I’ll use some as questions and I’ll cut it down into sections, possibly writing two to three paragraphs per section of the video and share it. I’ll probably write several paragraphs and then attach the video, and share it. That’s what I typically do. Perhaps I will do a longer article with a video embedded at the end.

4. Michael: Great, that’s great. Now that you are a business skills presenter and that we’ll definitely have you back in the future, what advice would you give to another Business Skills presenter who is nervous about coming in and doing a webcast?

Rahul: Don’t be nervous. The team at Redback is really professional, you folks have done it tons of times before. Tammy and yourself really understand how to put the trainer at ease or the speaker at ease. The technology speaks for itself. You’ve got a really professional setup, centrally located in the city. You’re very flexible on when we could’ve recorded it, you worked around my calendar. I’m sure you have plenty of speakers and I’m not surprised. I’m kind of surprised there hasn’t been a B2B sales leader who has already approached you folks, but I’m putting my hands up first to say, I’d love to do a monthly series with you. That’s how good I found you all.

Michael: We are definitely going to be having you back soon. That’s all the questions. Thank you for your time.

… there you have it! That’s a wrap for the first event of the Business Skills Series. A streamlined process makes creating content that much easier and great content can be repurposed and recycled to maximise value.

 

Interested in becoming a Business Skills Series speaker or Government Business Skills Speaker? Send us an email at marketing@rdbk.com.au or give us a call at 1800 733 416.


Redback’s 12 Days of Christmas Campaign is around the corner!

Redback’s 12 Days of Christmas Campaign is now in its sixth year and is set to launch on the 7th of December! This initiative is our way of giving back to our community with the hopes of making a difference to someone’s life.

Oxfam Unwrapped is an Australian charity organisation who aims to empower people worldwide with the practical resources they need to lift themselves out of poverty.

Follow our Facebook page to see what will be unwrapped in the coming 12 Days until Christmas by clicking here.

To find out more about what Oxfam Unwrapped do, please click here.

Until next time,
The Redback Team


Our Top 3 Tips on Making Money with Lead Generation

Only 1 in 10 event organisers feel their lead generation tactics are effective*.  So, what’s the missing link?

Webinars and Webcasts for Lead Generation of course! Think of it as selling, without really selling. This engagement medium is perfect to capture as much behavioural data before, during and after your event.

After some time you’ll notice an increase in conversion rates and a much more engaged audience. We believe in it so much we do it ourselves! Here’s our top 3 tips on how to make money with lead generation…

Tip #1 – The Buyers Journey

Always base what you do on the behaviour of your customer. Try to ‘woo’ your audience without having the need to propose on the first date. Keep them engaged and interested by creating a plan like the one in this guide.

Tip #2 – Create Thought Provoking Content

It’s good practice to create inspirational visuals/infographics that will relay your message clearly and concisely –making your content that much easier to comprehend. Keep your customers in mind especially at each sales stage and ensure that your lead generation strategy is streamlined and has your end goal in mind – to sustain, nurture and convert!

Tip #3 – Know the Nurture

Nurturing is designed to influence the buying process of your leads and ultimately help them in deciding to sign up!Sales and Marketing automation platforms (e.g. Marketo and Hubspot) allow you to build engagement campaigns that categorise your database and market to them via an email program in a well thought out, systematic way. These tools can help you communicate to your attendees before, during and after your event.

There you have it! Our top 3 tips on Making Money with Lead Generation. To find out more on other ways to make money from your Digital Events download The Ultimate Guide by clicking here.

Money, money, money! Are you ready to make some?

Until next time,
The Redback Team

*Source – Hubspot, 30 Greatest Lead Generation Tips 


Top 3 Tips to Making Money with Sponsorship!

Sponsorship. Big word, big chunk of your potential revenue generating stream. So why is it often overlooked or poorly executed?

Well, we think it’s because there isn’t enough information on how to utilise it best for your Digital Events.

Luckily, we have some tips for you! Here are our top 3 that will ensure your sponsors get the most from their sponsorship dollars… and potentially make some bucks for you too!

Tip #1 – Target the right sponsor
Make sure you target sponsors that have similar goals, objectives and an aligned purpose to you. This is beneficial as it will help to ensure you are targeting the right brand for your event. Contact the most compatible sponsors and see what you can offer them. Be ready for questions and work with your digital event providers to ensure you know how to answer them. Consider arranging some examples – maybe even a link to a recent event!

Tip #2 – How to get your perfect sponsor on board
Now that you’ve chosen the right sponsor, how do you gain their support? Providing them with the finer details prior to the live/online event is incredibly important, especially when it comes to delivering results and reporting after the event – this will set you apart from others. Remember, sponsors need to justify their expense to play a part in your event, particularly if they’re scouring the market for other opportunities, so make it worth their while!

Tip #3 – Promote your sponsor via Marketing Assets
During the lead up to your event, you’ll have many touch points with your audience which can all be co-branded with your sponsor in mind. You can take advantage of these opportunities by utilising landing pages, logo’s, email invitations, re-direct pages and within the digital event platform.

There you have it! Our top 3 tips to Making Money with Sponsorship. To find out more on other ways to make money from your Digital Events download The Ultimate Guide by clicking here.

Money, money, money! Are you ready to make some?

Until next time,
The Redback Team


Ready to make distance obsolete? The new RBVideo is now here!

Better business meetings, engaging virtual classrooms and enhanced project collaboration – HD Video Conferencing is compelling, and now you have access to the most reliable and feature rich platform in the market. It’s simple, effective and accessible.

What’s it all about?

– Face to face collaboration from anywhere in the world = instant collaboration
– Accessibility from any device = start meetings from Apple and Android + native Skype for Business Integration
– Australian hosting and support = everything stays on-shore and you speak to a real person
– Connect with and H.323 or SIP Device = connect from any hardware endpoint
– Dial in and connect via telephone = accommodate all attendees
– Flexible pricing options for all = because that’s how it should be!

We know you’ve got questions, so here’s the answers:

“We use Skype for Business internally. While this solution would be great for external meetings, we only want one platform.”
Perfect – RBVideo has native S4B integration meaning you can have the best of both worlds all in one platform!

“It all sounds good in theory, but getting people on-board with it is just too hard.”
This is where we come in! We’ll help you manage all on-boarding and our connect via telephone feature means even the most reluctant of users can start collaborating instantly. Plus, users can join via an APP from any mobile device.

“I’m interested, but am looking to evaluate current providers.”
We’ve done all the hard work for you! Click here to view our Comparison Guide

Are you ready to make distance obsolete?

Click here to view pricing
Click here to request an online demo

Until next time,
The Redback Team


Want to measure how engaging your webinars are? NEW Feature – Participant Engagement Scoring

Webinars – we’ve now got the hang of them, we’re starting to see results and our programs are planned and ready to go.

However, there’s always that one word in the back our minds – engagement!

– Create engaging webinars they say,
– Make sure you’re engaging your online audiences
– Tools, Features, interaction – it all equals engagement!

But what does engaging even mean? And how are we supposed to measure it?

At Redback, we’ve created Live Participant Engagement Scoring. An automatic scoring system that allows you to measure the behaviour of your online participants and in turn, refine your webinar programs and improve your Return On Investment.

Here’s how the technology works….

Currently, at the end of your webinars you receive your attendee list, polling and survey results and chat transcripts. There’s some great data in there, but we know that many of you don’t know what to do with it.

Now, you’ll receive all of this, along with an engagement scoring report for each individual who has participated in your webinar.

AMP-Participant-Engagement-Scoring-5

How did we do this?
It’s a simple formula – Interaction plus behaviour (and some feedback) equals engagement.

We score your attendees based on two main areas – Quantitative and Qualitative Score.

The quantitative score looks at the behaviour of your attendees – this includes their duration in your event, whether they participated in polls or completed an in-room survey.

The qualitative data is based on one simple question that you can ask either in a poll or in room survey. HOW ENGAGING DID YOU FIND THIS WEBINAR, include the 5 possible responses, and we’ll then either add or deduct points from your attendees total score.

Watch this video for more information!

So now you’ve got a number to work with, what does that mean?

Measuring your participant engagement scores across your webinar programs is a great way to fine tune what you’re doing.

– Discover which content works best
– Uncover your most engaging presenters
– Better qualify leads for your sales teams
– Refine your CPD Programs

The best news? These reports are completely retroactive, meaning the formula will apply  to all your previous webinars.  Take a look in your Account Management Portal and see how it all works!

Live Participant Engagement Scoring was made with you in mind. Because there’s no point putting in all the hard work if you can’t measure your results.

Want to learn how to access your reports and understand what they all mean?
Click here to access the Instructional Guide

Once you’ve got the data, how can you improve your webinar programs?
Click here to download the Inspirational Guide

Until next time,
The Redback Team


The 2017 Redback Report is here – Discover the current Digital Event Landscape

When do people prefer to join Digital Events?
What keeps online audiences engaged?

Thanks to your amazing feedback, we’ve got the answers!

The 2017 Redback Report is now available to download. We had an overwhelming amount of responses and from what we can see, we’re all becoming very familiar with the online world.

Click here to download the 2017 Redback Report

Congratulations to the two winners of the $500 Digital Event Voucher:

Breanne Roberts
Danielle McCarthy
Steve Griffiths

We hope you enjoy the report – here’s to many more successful Digital Events!
Sara

Sara-circle


A Day in the Life of…Sales!

Like many organisations, there is a bit of healthy rivalry between marketing (we are better) and sales. So naturally when I raised my hand to shadow one of our Business Development Managers Rowan in sales for a day, it was a little like Anakin Skywalker joining the dark side – except our lightsabres were replaced with the glowing light of Bluetooth headsets (terrible joke I know).

As it turns out, there is more to sales than just high heels, suits and hours of banter. When the working day was over I walked away with loads of great insights and a stack of newfound respect for what they do. Here is some of what I learnt:

It’s about gaining relationships, not transactions

Rather than simply chasing KPI’s and signing up whoever he could, Rowan looked to create strong, long-term relationship with his clients. Why? Any good salesperson can sell you something, but it takes more than simply selling to ensure your clients stay and aren’t swayed by what your competitor offers.

I was impressed to see that Rowan was always available to chat to his clients about any concerns and ensured to follow up on his promises. This seemingly small gesture of ‘listening’ went a long way and taught me a thing or two about loyalty and customer service.

Do your research (and be thankful for LinkedIn Sales Navigator)

I’ll admit it, I’m pretty good at Facebook stalking (probably not a good thing) but I never thought this skill could actually be useful in my career – until today. Before picking up the phone, Rowan made sure to get as much information about his prospect as he could and identified what need they could have for our services.

This gave him an incredible edge and ensured that he had the best possible chance going into every call.

Never give up!

While rejection is a reality of a life in sales, Rowan showed me that a little resilience can go a long way. If a prospect wasn’t interested, he created touch-points which left space for future interactions. If they didn’t answer, he kept calling until he booked a meeting (he even admitted to calling a client hundreds of times before she agreed to listen to him, now who’s the stalker?)

While this seems like a lot of hard work, it is effective and created loads of opportunities which weren’t there at first glance.

I am really grateful to work in a company which promotes initiatives like this and I encourage everyone to give it a go. To learn more about Redback initiatives please visit:

www.redbackconferencing.com.au/our-dedication-to-customer-excellence/

Until next time,
Vesna

*I, Vesna Ilic confirm that I was not paid by Rowan to write this blog.


Presenting Perfectly – The Ultimate Guide to Presenting via the Redback Platform

So, you’re thinking about presenting your first webinar? While most of us have attended a virtual event, the thought of presenting online can be a little daunting. But fear not! The Redback Team have put together some tips and tricks on presenting to make sure your webinar is a success.

Here’s what the guide covers:

–  Creating a professional and engaging presentation
–  How to best use engagement tools including polls and surveys
–  Tips for hosting Q&A sessions
–  Game Day Checklist

Take a look at this guide if:

– You are looking to present via the Redback platform
– You are organising a webinar through Redback – this is perfect to send to your presenters

Click here to download 

Enjoy,
The Redback Team