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The 5 Simple Steps to Creating your next CPD Webinar!

Did you know that 72.3% of organisations rate Online Education/Webinars as valuable when it comes to how CPD and CPE resources are delivered?

We show you how to best utilise your webinar platform to create highly professional and engaging CPD webinars through the following 5 steps…

 

  1. Promote

You can have the most amazing event in the world, but what is the point if no one knows about it?

  • Branded email invitations, confirmation auto-responders and reminder emails
  • Branded registration pages, including sponsorship and presenter information
  • Appropriate social media channels to promote your event

 

  1. Train

A confident, knowledgeable and passionate presenter can make all the difference. Always train on:

  • Technical: Ensuring they can login to the platform and have a good internet connection
  • Interactive: Ensure they are across all interactive features and how the tools work
  • Format: Upload their PPT presentation and ensure each segment works with polls, Q&A etc.

 

  1. Deliver

Technology, remote attendees – so much to think about! If you want your webinar to run smoothly…

  • Test all technology prior to the event start time
  • Assign a facilitator to moderate any questions or attendee technical difficulties
  • Provide a support number in case there are any issues – we recommend your webinar provider

 

  1. Report

It’s all about measuring your Return On Investment, delivering value and enhancing the experience.

  • Measure Attendance Rates and track online behaviour from chat transcripts, polls and quizzes
  • Understand what is and what isn’t working with reports on registration page conversions
  • Track subject lines and engagement levels with reports on Email Opens and Click Through Rates

 

  1. Post Event

What happens after your event is just as important as the event itself…

  • Create and send CPD certificates to all who attended
  • Send the webinar recording and supporting documentation to all registrants
  • Download the webinar reports and evaluate the feedback – How can you further engage?

With an increase in the functionality and accessibility of technology, more and more organisations are choosing highly professional and engaging online platforms as their main communication tool. Why? Because they can allow you to report on participant behavior, access extensive reporting and your content can live as long as you want it to with the option to host on-demand.

So how can you leverage the online world and reach and engage more members? We’ve put together our The CPD Webinar Guide that includes verything from creating your events to maximising them once they’re done. Does more engagement, higher attendance and better reporting sound good to you?

 Click here to download your copy of and learn more! 


Making Money with Paid Digital Events – Is the Price Right?

It may seem like a given, of course you’ll make money with a paid digital event! But, ensuring that you have a considered pricing strategy and content to boot is crucial to ensuring you receive the most back from your digital event.

A Value Based Pricing Model

In the 2017 Redback Report, our findings showed that 78% of our customers would pay anywhere between $25 and $50 for a digital event provided it has educational and inspirational content and the presenter is well sought after.

One question you should be asking yourself is do you have a successful pricing strategy in place? Using a Value Based Pricing Model allows you to be able to increase your online events’ perceived value, meaning increased ROI and ultimately a very happy audience!

Is your content of value to your audience?

The content that you provide to your audience is important and should influence the amount you charge. It has to be thought-provoking and appropriate for your audience.

Do you have a well sought after international speaker? Are they highly credible? Or is your product/service offering new, exciting and relevant to them? These questions will all play a part when it comes to whether your audience will actually pay for your online material and how much they will spend on it.

Are you keeping the end in mind?

Be smart about the way you price your next event and keep in mind your long term ROI strategy. Always keep your sales teams in the loop and don’t forget to have analytical data to support you. Having a digital event strategy will play the key role in determining the success of your event.

To find out more on other ways to make money from your Digital Events download The Ultimate Guide by clicking here.

Money, money, money! Are you ready to make some?

Until next time,
The Redback Team

 


Our Top 3 Tips on Making Money with Lead Generation

Only 1 in 10 event organisers feel their lead generation tactics are effective*.  So, what’s the missing link?

Webinars and Webcasts for Lead Generation of course! Think of it as selling, without really selling. This engagement medium is perfect to capture as much behavioural data before, during and after your event.

After some time you’ll notice an increase in conversion rates and a much more engaged audience. We believe in it so much we do it ourselves! Here’s our top 3 tips on how to make money with lead generation…

Tip #1 – The Buyers Journey

Always base what you do on the behaviour of your customer. Try to ‘woo’ your audience without having the need to propose on the first date. Keep them engaged and interested by creating a plan like the one in this guide.

Tip #2 – Create Thought Provoking Content

It’s good practice to create inspirational visuals/infographics that will relay your message clearly and concisely –making your content that much easier to comprehend. Keep your customers in mind especially at each sales stage and ensure that your lead generation strategy is streamlined and has your end goal in mind – to sustain, nurture and convert!

Tip #3 – Know the Nurture

Nurturing is designed to influence the buying process of your leads and ultimately help them in deciding to sign up!Sales and Marketing automation platforms (e.g. Marketo and Hubspot) allow you to build engagement campaigns that categorise your database and market to them via an email program in a well thought out, systematic way. These tools can help you communicate to your attendees before, during and after your event.

There you have it! Our top 3 tips on Making Money with Lead Generation. To find out more on other ways to make money from your Digital Events download The Ultimate Guide by clicking here.

Money, money, money! Are you ready to make some?

Until next time,
The Redback Team

*Source – Hubspot, 30 Greatest Lead Generation Tips 


Top 3 Tips to Making Money with Sponsorship!

Sponsorship. Big word, big chunk of your potential revenue generating stream. So why is it often overlooked or poorly executed?

Well, we think it’s because there isn’t enough information on how to utilise it best for your Digital Events.

Luckily, we have some tips for you! Here are our top 3 that will ensure your sponsors get the most from their sponsorship dollars… and potentially make some bucks for you too!

Tip #1 – Target the right sponsor
Make sure you target sponsors that have similar goals, objectives and an aligned purpose to you. This is beneficial as it will help to ensure you are targeting the right brand for your event. Contact the most compatible sponsors and see what you can offer them. Be ready for questions and work with your digital event providers to ensure you know how to answer them. Consider arranging some examples – maybe even a link to a recent event!

Tip #2 – How to get your perfect sponsor on board
Now that you’ve chosen the right sponsor, how do you gain their support? Providing them with the finer details prior to the live/online event is incredibly important, especially when it comes to delivering results and reporting after the event – this will set you apart from others. Remember, sponsors need to justify their expense to play a part in your event, particularly if they’re scouring the market for other opportunities, so make it worth their while!

Tip #3 – Promote your sponsor via Marketing Assets
During the lead up to your event, you’ll have many touch points with your audience which can all be co-branded with your sponsor in mind. You can take advantage of these opportunities by utilising landing pages, logo’s, email invitations, re-direct pages and within the digital event platform.

There you have it! Our top 3 tips to Making Money with Sponsorship. To find out more on other ways to make money from your Digital Events download The Ultimate Guide by clicking here.

Money, money, money! Are you ready to make some?

Until next time,
The Redback Team


Making Money from your Digital Events – The 3 Golden Tactics

Money. Having this word at the forefront of your digital event strategy is crucial, not only to you but to the benefit of your business. But how do you get to the stage where you’re actually bringing in the dollars? How do you get your online audiences into the top of your sales funnel? How can you utilise the latest technology to your advantage when it comes to audience behaviour?

This online world of ours can be a bit daunting especially when it comes to reaching out and engaging your virtual attendees. Webinars and Webcasts are now becoming the stand alone channels for anyone looking to make a dollar from a cent.

In this guide, we discuss how to Make Money from your Digital Events using these 3 Golden Tactics:

1. Sponsorship – where to start and how to engage sponsors
2. Lead Generation – tips for creating content and nurturing audiences
3. Charging for your Digital Event – how much should you be charging?

Money, money, money! Are you ready to make some?

Click here to access the complimentary guide today.

Until next time,
The Redback Team


Collect and Convert – Tips for Creating Webinar Registration Pages that Work!

We’ve all been there – you start promoting your webinar and then check your registration numbers… on the hour, every hour. It’s at this stage that one of two things will happen:

1. You’ll be overwhelmed by the number of people who are interested in this amazing webinar you’ve put together. This may then be followed by a little first pump or an ‘I’m quite pleased with myself’ smile

2. Your registration numbers are nowhere near what you expected. Suddenly you’re asking yourself ‘why did I put all this effort in for so little return?’

The good news is, with a few simple tweaks we can all position ourselves in situation number 1.

We’ve out together our tops for creating registration pages that will actually convert and in turn, give you a better chance of reaching your desired goals.

What’s your Call To Action (CTA)?
What do you want people to do? Ensure the action that you want them to take is clear and prominent and avoid multiple calls to action or hard to find buttons.

Always ensure your registration fields are promintent and your submit button is clear and if possible, a large, colourful submit button along with wording that clearly states ‘Register Here’ or ‘Save Your Seat.’ It’s also a good idea to keep this area at the top of your page – the less scrolling, the better!

Less is more!
Ever started a survey and given up half way through? Why do people need to know so much information?! Keep your registration fields light and consider using different ‘types’ of fields. For example, if you are asking people what industry they are in, use a drop down field – the less work the better! Keeping fields to a minimum will increase your conversion rates and you can always capture more information within your webinar.

Consistency is key!
When people are directed to your landing page they will more than likely be coming from an email invitation or your website – both of these places are no doubt fully branded, so why shouldn’t your landing page be? Use the same colours, logos and styling on this page to avoid confusion and promote your brand.

What can I expect?
Even if this is your tenth webinar, never assume that your audience is familiar with what to expect. Invest some time into creating a user guide or even better, a short video to explain what will happen once someone registers. This will remove any of the unknowns and can definitely increase your conversion rates.

Why should I register? What will I learn?
This is exactly what people are thinking when they arrive on your page, so help them! Keep your information succinct and include a brief summary (stats work great here), four to five brief talking points/learnings and establish credibility with your presenter. If you need to add more information, you can always include links to other sites or cover it off in your autoresponder  confirmation email.

Sharing is caring!
Your goal is to attract as many people as possible to your webinar – so let people share the love! Include Social Sharing icons through Facebook, Twitter and LinkedIn and make it easy – a few clicks is all it should take!

Thank you… now what?
Most providers allow you to embed a link behind your submit button – this is a great opportunity to redirect your registrants to other pages that up-sell or cross-sell your services, upcoming events or offers. You can also use your thank you pages to engage your visitors even further by recommending other helpful content or providing them with an opportunity to contact you.

And finally – measure!
Because how do you know what’s working? It’s always important to measure your conversion rates to see exactly what is working, and what isn’t. If you don’t have the technology to do so, here’s a simple formula:

Registrations % Unique Views = Conversion Rate

For example, if you have 100 registrations, and 400 unique views, your Conversion Rate would be 25% – simples!

Until next time,
Sara

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P.S. While you’re at it, why not register for our upcoming webcast on Creating a Mentally Well Workplace – click here


Want to measure how engaging your webinars are? NEW Feature – Participant Engagement Scoring

Webinars – we’ve now got the hang of them, we’re starting to see results and our programs are planned and ready to go.

However, there’s always that one word in the back our minds – engagement!

– Create engaging webinars they say,
– Make sure you’re engaging your online audiences
– Tools, Features, interaction – it all equals engagement!

But what does engaging even mean? And how are we supposed to measure it?

At Redback, we’ve created Live Participant Engagement Scoring. An automatic scoring system that allows you to measure the behaviour of your online participants and in turn, refine your webinar programs and improve your Return On Investment.

Here’s how the technology works….

Currently, at the end of your webinars you receive your attendee list, polling and survey results and chat transcripts. There’s some great data in there, but we know that many of you don’t know what to do with it.

Now, you’ll receive all of this, along with an engagement scoring report for each individual who has participated in your webinar.

AMP-Participant-Engagement-Scoring-5

How did we do this?
It’s a simple formula – Interaction plus behaviour (and some feedback) equals engagement.

We score your attendees based on two main areas – Quantitative and Qualitative Score.

The quantitative score looks at the behaviour of your attendees – this includes their duration in your event, whether they participated in polls or completed an in-room survey.

The qualitative data is based on one simple question that you can ask either in a poll or in room survey. HOW ENGAGING DID YOU FIND THIS WEBINAR, include the 5 possible responses, and we’ll then either add or deduct points from your attendees total score.

Watch this video for more information!

So now you’ve got a number to work with, what does that mean?

Measuring your participant engagement scores across your webinar programs is a great way to fine tune what you’re doing.

– Discover which content works best
– Uncover your most engaging presenters
– Better qualify leads for your sales teams
– Refine your CPD Programs

The best news? These reports are completely retroactive, meaning the formula will apply  to all your previous webinars.  Take a look in your Account Management Portal and see how it all works!

Live Participant Engagement Scoring was made with you in mind. Because there’s no point putting in all the hard work if you can’t measure your results.

Want to learn how to access your reports and understand what they all mean?
Click here to access the Instructional Guide

Once you’ve got the data, how can you improve your webinar programs?
Click here to download the Inspirational Guide

Until next time,
The Redback Team


From the car to the conference – encouraging change and implementing virtual collaboration

This week I was fortunate enough to interview Huw Thomas from Blue Seed Consulting as part of our Business Skills Series. The topic was “The Change Intelligent Leader” (you can watch it here) and to be honest, I was very sceptical.

My first thought? “More tips on change management, are we still having the same conversations?” 45 minutes later, and I was proven wrong.

As we shift into a more uncertain world, the impacts of technology, the age of the entrepreneur and digitisation are all impacting the way we manage change. It made me realise, as an organisation, we are part of this – surely Redback customers are impacted by this every day?

So, when it comes to implementing virtual collaboration technologies such as Tele, Web and Video Conferencing, where do we begin? And more importantly, how do we convince other key stakeholders to embrace the change and jump on the bandwagon?

Here’s some tips on getting from the car to the conference:

First, understand the benefits
Let’s be honest, even the most flexible of organisations struggle with change. However, progressive and aware decision makers continually look for ways to improve the morale, performance and productivity of their workforce.

The online conferencing platform provides a simple answer to the question of how to reduce our reliance on business travel – it uses less resources, costs much less, is more convenient and enables businesses to understand the important relationship between communication, productivity and profit.

Gain buy in with hard facts
Picture this:
– Your organisation has a social responsibility policy
– Your organisation uses car and air travel as a means to get to and from meetings
– A return flight between Sydney to Singapore generates 6.2 tonnes of carbon emission

I didn’t say it was going to be a pretty picture…

As green travel programs become more prevalent, there is a wealth of information available to back-up your hunch that online platforms are a more sustainable alternative to air and car travel. Check out what your competitors are doing and don’t simply ‘greenwash’ – gather evidence to present to your senior management.

Make a plan
Creating a road map of what you want to achieve and how you’re going to find your way is critical. When implementing virtual collaboration technologies, it’s important to find champions that will not only support your decision, but help you get from A to B – because you can’t do it all on your own!

As well as cost benefits, your road map should include possible benefits to employees, reviews of productivity, recruitment and retention, timelines and clear measurable outcomes.

Understand the costs
The internal reaction of going online is most often, ‘how much will it cost?” Be prepared for any push-back by creating a clear cost analysis which clearly identifies hard and soft cost savings to the business.

As well as the actual dollar figure, make sure you take productivity and employee engagement into account. This will also help to gain a better understanding of the ROI which can include the introduction of tracking and reporting tools.

Check the company travel policy
What does it say about eliminating unnecessary emissions from air and road travel? Does it say anything? If it doesn’t, it may be time for a review.

Resist resistance
In many organisations the expectations of corporate travel can be at odds with a drive to reduce the carbon footprint. This can be alleviated by a holistic approach and strategy for change which incorporates awareness training and highlights the drivers for and benefits of making the shift online.

Communicate
Once virtual collaboration policies begin to be implemented, communicating the program and the desired results to relative stakeholders are critical to ongoing success. And if there’s one thing I discovered this week, it’s that we are all capable of change and making great things happen!

Until next time,
Sara

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Digital Events – Uncovering the Jargon

Hybrid, VoIP, Engagement Scores, Webcast…

If you’ve ever hosted your own Digital Event you’ve no doubt heard some of this all before. Loads of jargon that means absolutely nothing and in the end, just confuses you even more!

Here at Redback, we get it. That’s why we’ve put together a handy cheat sheet that explains what everything means in its simplest format.

Download our two-page guide to uncover the jargon and kick start your digital event journey.

Click here to uncover the jargon!

Until next time,
Sara

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“Can you hear me now? How does my hair look?” Learnings from Presenting an Online Talk Show

At first, it can be daunting. You’re sitting behind a panel desk with your co-host in a closed off room with nothing more than two white robot looking cameras staring at you. The background is green, the lights are bright and before you know it ‘3,2,1 Action!’

My first thought – ‘What? Renan’s counting down and I haven’t even checked my lippy?!’

We’ve come a long way since the traditional present to a PPT with a small webcam webinar; and while we’re now engaging our online audiences more than ever, presenting online in a studio with high definition video equipment can be quite intimidating.

For the past two years, I have been co-hosting an Online TV Show titled Six Degrees of Association. A 22 minute, fortnightly webcast that’s dedicated to the Association Sector.

I’ve had so much fun, have worked with some incredibly talented people, and have definitely learnt a thing or two about presenting online.

As Season 2 of #6DA comes to an end, I thought I would share my learnings and tips – here you go:

Keep it casual and relaxed
It’s human nature to prepare and rehearse over and over until you go live. However, when presenting online it’s important to relax and keep it casual.

Why?

In a physical environment, you have an audience providing you with feedback every step of the way. This gives you a sixth sense as to what people are feeling and as a result, you might slow down, move onto the next section or ask people a question to get them thinking (or off their phones).

Switch to the online world and this doesn’t exist.

Your job is to break through the technology barrier and engage people in conversation. Too much rehearsing can result in a scripted presentation and will only disengage your online audience. My advice? Know your stuff, have some guidelines, but think of it as more of a discussion as opposed to a presentation. It will calm the nerves and resonate much more with your attendees.

Pretend it’s LIVE!
Each episode we filmed over the two seasons was pre-recorded and then streamed live. The reason? We had presenters in various locations and the concept of the show would not have worked unless we were all on the same panel at the same time.

So, here we are, pre-recorded episodes and the ability to edit anything we want. But guess what? We only took one take of each episode every single time. Sure, I stumbled across a few words here and there and yes, we went off script every now and then, but that’s what made the show work.

It made us human, and our online audience could relate to that!

As a presenter, it’s like a switch is flicked when you know something is going to be live. If you’re ever recording an online presentation, try and pretend it’s streaming live. Just give it your best shot, and if you stumble, make a simple make a joke out of it and move on.

This also means there will be less editing in the post-production phase…

Passion is key
There’s no doubt that passionate presenters can make all the difference. In Season 2 of #6DA we decided to interview a range of CEOs who were really making a difference in the sector. With so many to choose from, how did we select the top six? It all came down to how passionate they were.

We had no idea how they would come across on camera, in fact many of them had never presented online before. For us, it was about asking them questions that increased excitement or bringing up topics that created a bit of controversy.

You can use all the interactive tools the platform has to offer and rehearse until the very last second, but if you are not passionate about what you are saying then there’s no point in going to all the effort to create online content.

Final thoughts…
Along with all of this, one of my biggest learnings was to trust the experts around you. Like I said, technology can be very intimidating and as a presenter, my first thought was always to query what was happening and make sure that everything was running perfectly – this is despite the fact that I work with these guys daily!

Simply focus on what you do best, and everything else will fall into place!

Enjoy the journey,
Sara

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