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3 Ways to Lead Digital Transformation in the Workplace

Collaboration within team environments is irrefutable. It’s powerful and effective. It drives alignment across key departmental heads and fosters engagement throughout the workplace harnessing better work, smarter work and essentially nurturing togetherness.

Australian Bureau Statistics data now reveals that 30% of Australians work remotely*. Furthermore, a report from Hays concluded that 86% of employees consider flexible working options an important or very important factor for their engagement**. This significant rise over the last fifteen years has allowed for improved and flexible workplace environments provided the right communication tools are at hand. Put broadly, it’s really about encouraging the advantages of transforming to digital and focusing on building a brighter future for your organisation.

Here are 3 ways to digitally transforming the workplace you’re in and creating an engaged workforce;

#1 – Build on Company Culture
Company culture is a big deal these days. Its reasons are valid and essential to the way forward. What it really means is fostering cohesive teams, fulfilled individuals and productive performance. By defining and measuring productivity as opposed to clocking the hours alleviates stress and provides room for retention, happiness and creativity.

#2 – Create Engagement
Engaging your staff comes from within them. Basically, you want to allow the space for employees to develop a sense achievement and ultimately make a difference to the business. By clearly communicating your goals and overall strategy on a regular basis highlights the importance of being heavily aligned to it. Make them apart of the bigger picture. 

#3 – Lastly, Get the Right Tools and Advice
Having the best technology in the market to allow your organisation to connect, collaborate and communicate efficiently and effectively from any location in the world is one thing. But, having a dedicated provider in your virtual backyard that can support you from planning to implementation, completely customised for your business is indisputable when it comes to peace of mind. Saving time on travel, money and resources are important factors within an organisation; lessen the work-load for your employees so that they can focus on bigger and better things!

Redback’s solutions help you on your very own journey to becoming a leader in the digital arena, substantially improving the way your teams communicate and collaborate as well as getting them to live your brand and really understand the company’s mission. Great companies understand the value in having teams working well together and we want to make it easier for you to do so.

If you want more information on digital events and collaboration tools, head over to our inspiration page – it’s full of content that has been created with our customers in mind. Explore the possibilities!

Here’s to change,
Aiza Hakik

Aiza

 

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** Hays

3 Things to Know when Delivering the Perfect Presentation

Remember back in school when you spent the week both dreading and procrastinating on a speech you had to present to the entire class? It was more the battle to overcome your fears of stuffing up – trying to clear that lump in your throat, so you didn’t sound like a shaken, off-pitched flute, oh and of course the trembling hands – how could you forget! Then you made things a whole lot worse for yourself by preparing the entirety of it the night before… uh oh!

Ah presenting… you either love it or hate it. Either way, whether it’s your thing or not, the limelight will be on you one day. It takes some years of experience, lots of practice and a little dedication to get to a point where your confidence prevails. Watch out world!  You’ll be ready to smash a TED Talk… or a webinar or webcast, perhaps? Wink wink.

So how do you get there? Here are three small tips that will make a big difference to the development of your next presentation and, hopefully, mark the growth of your sensational self!

1. Know Your Audience

Before you dive in head first, consider your audience and see how you can relate to them. Your presentation will benefit from doing a thorough fact find of things like their background, their position, and any preconceptions they might have about you or your business will benefit. Asking questions like “what are you hoping to gain?”  to your viewers before you present will help you form the foundations of ways in which you can communicate and engage with them directly.

2. Know Your Objectives

The best presenters can comprehend clearly what key points they want to highlight and how to tell their story in a way that is best understood by their audience. Instead of getting caught up in the design of your slide deck, open up a Word document or even just get out the good old paper and pen, and get writing! Quoting Albert Einstein is opportune here; he once said, “If you can’t explain it to a six-year-old, you don’t understand it yourself.”

3. Know What to Focus On

Engagement is a word thrown around quite a bit these days, and for a good reason! The last thing you want to do is bore your audience with an overly worded slide deck that drowns out your main points. Ensure your well-researched presentation remains inspirational and digestible; make an effort to convey your insights on the research as it’s easy to overwhelm your audience with information and data. Also, always keep in mind that your listeners are giving you their valuable time and attention so make an effort to really engage with them. If you have them engaged on a higher level during your talk, they’ll be more likely connect again to find out further details.

Once you’ve prepared your presentation, also allow the time to practice! Practice does make perfect.

If you find you are struggling with the thought of presenting, we highly recommend viewing our Business Skills Webcast on “The Art of Public Speaking and Presenting Online” by Trish Springsteen – enjoy!

So there you have it! Are you ready to present?

Until next time,
Aiza Hakik

Aiza


The 5 Simple Steps to Creating your next CPD Webinar!

Did you know that 72.3% of organisations rate Online Education/Webinars as valuable when it comes to how CPD and CPE resources are delivered*?

We show you how to best utilise your webinar platform to create highly professional and engaging CPD webinars through the following 5 steps…

1. Promote

You can have the most amazing event in the world, but what is the point if no one knows about it?

  • Branded email invitations, confirmation auto-responders and reminder emails
  • Branded registration pages, including sponsorship and presenter information
  • Appropriate social media channels to promote your event

 

2. Train

A confident, knowledgeable and passionate presenter can make all the difference. Always train on:

  • Technical: Ensuring they can login to the platform and have a good internet connection
  • Interactive: Ensure they are across all interactive features and how the tools work
  • Format: Upload their PPT presentation and ensure each segment works with polls, Q&A etc.

 

3. Deliver

Technology, remote attendees – so much to think about! If you want your webinar to run smoothly…

  • Test all technology prior to the event start time
  • Assign a facilitator to moderate any questions or attendee technical difficulties
  • Provide a support number in case there are any issues – we recommend your webinar provider

 

4. Report

It’s all about measuring your Return On Investment, delivering value and enhancing the experience.

  • Measure Attendance Rates and track online behaviour from chat transcripts, polls and quizzes
  • Understand what is and what isn’t working with reports on registration page conversions
  • Track subject lines and engagement levels with reports on Email Opens and Click Through Rates

 

5. Post Event

What happens after your event is just as important as the event itself…

  • Create and send CPD certificates to all who attended
  • Send the webinar recording and supporting documentation to all registrants
  • Download the webinar reports and evaluate the feedback – How can you further engage?

With an increase in the functionality and accessibility of technology, more and more organisations are choosing highly professional and engaging online platforms as their main communication tool. Why? Because they can allow you to report on participant behavior, access extensive reporting and your content can live as long as you want it to with the option to host on-demand.

So how can you leverage the online world and reach and engage more members? We’ve put together our The CPD Webinar Guide that includes verything from creating your events to maximising them once they’re done. Does more engagement, higher attendance and better reporting sound good to you?

 Click here to download your copy of and learn more! 

 

*SurveyMatters, 2014 ‘Associations Matter – State of the Sector Study’, SurveyMatters, page 32


Making Money with Paid Digital Events – Is the Price Right?

It may seem like a given, of course you’ll make money with a paid digital event! But, ensuring that you have a considered pricing strategy and content to boot is crucial to ensuring you receive the most back from your digital event.

A Value Based Pricing Model

In the 2017 Redback Report, our findings showed that 78% of our customers would pay anywhere between $25 and $50 for a digital event provided it has educational and inspirational content and the presenter is well sought after.

One question you should be asking yourself is do you have a successful pricing strategy in place? Using a Value Based Pricing Model allows you to be able to increase your online events’ perceived value, meaning increased ROI and ultimately a very happy audience!

Is your content of value to your audience?

The content that you provide to your audience is important and should influence the amount you charge. It has to be thought-provoking and appropriate for your audience.

Do you have a well sought after international speaker? Are they highly credible? Or is your product/service offering new, exciting and relevant to them? These questions will all play a part when it comes to whether your audience will actually pay for your online material and how much they will spend on it.

Are you keeping the end in mind?

Be smart about the way you price your next event and keep in mind your long term ROI strategy. Always keep your sales teams in the loop and don’t forget to have analytical data to support you. Having a digital event strategy will play the key role in determining the success of your event.

To find out more on other ways to make money from your Digital Events download The Ultimate Guide by clicking here.

Money, money, money! Are you ready to make some?

Until next time,
The Redback Team

 


Our Top 3 Tips on Making Money with Lead Generation

Only 1 in 10 event organisers feel their lead generation tactics are effective*.  So, what’s the missing link?

Webinars and Webcasts for Lead Generation of course! Think of it as selling, without really selling. This engagement medium is perfect to capture as much behavioural data before, during and after your event.

After some time you’ll notice an increase in conversion rates and a much more engaged audience. We believe in it so much we do it ourselves! Here’s our top 3 tips on how to make money with lead generation…

Tip #1 – The Buyers Journey

Always base what you do on the behaviour of your customer. Try to ‘woo’ your audience without having the need to propose on the first date. Keep them engaged and interested by creating a plan like the one in this guide.

Tip #2 – Create Thought Provoking Content

It’s good practice to create inspirational visuals/infographics that will relay your message clearly and concisely –making your content that much easier to comprehend. Keep your customers in mind especially at each sales stage and ensure that your lead generation strategy is streamlined and has your end goal in mind – to sustain, nurture and convert!

Tip #3 – Know the Nurture

Nurturing is designed to influence the buying process of your leads and ultimately help them in deciding to sign up!Sales and Marketing automation platforms (e.g. Marketo and Hubspot) allow you to build engagement campaigns that categorise your database and market to them via an email program in a well thought out, systematic way. These tools can help you communicate to your attendees before, during and after your event.

There you have it! Our top 3 tips on Making Money with Lead Generation. To find out more on other ways to make money from your Digital Events download The Ultimate Guide by clicking here.

Money, money, money! Are you ready to make some?

Until next time,
The Redback Team

*Source – Hubspot, 30 Greatest Lead Generation Tips 


Top 3 Tips to Making Money with Sponsorship!

Sponsorship. Big word, big chunk of your potential revenue generating stream. So why is it often overlooked or poorly executed?

Well, we think it’s because there isn’t enough information on how to utilise it best for your Digital Events.

Luckily, we have some tips for you! Here are our top 3 that will ensure your sponsors get the most from their sponsorship dollars… and potentially make some bucks for you too!

Tip #1 – Target the right sponsor
Make sure you target sponsors that have similar goals, objectives and an aligned purpose to you. This is beneficial as it will help to ensure you are targeting the right brand for your event. Contact the most compatible sponsors and see what you can offer them. Be ready for questions and work with your digital event providers to ensure you know how to answer them. Consider arranging some examples – maybe even a link to a recent event!

Tip #2 – How to get your perfect sponsor on board
Now that you’ve chosen the right sponsor, how do you gain their support? Providing them with the finer details prior to the live/online event is incredibly important, especially when it comes to delivering results and reporting after the event – this will set you apart from others. Remember, sponsors need to justify their expense to play a part in your event, particularly if they’re scouring the market for other opportunities, so make it worth their while!

Tip #3 – Promote your sponsor via Marketing Assets
During the lead up to your event, you’ll have many touch points with your audience which can all be co-branded with your sponsor in mind. You can take advantage of these opportunities by utilising landing pages, logo’s, email invitations, re-direct pages and within the digital event platform.

There you have it! Our top 3 tips to Making Money with Sponsorship. To find out more on other ways to make money from your Digital Events download The Ultimate Guide by clicking here.

Money, money, money! Are you ready to make some?

Until next time,
The Redback Team


Making Money from your Digital Events – The 3 Golden Tactics

Money. Having this word at the forefront of your digital event strategy is crucial, not only to you but to the benefit of your business. But how do you get to the stage where you’re actually bringing in the dollars? How do you get your online audiences into the top of your sales funnel? How can you utilise the latest technology to your advantage when it comes to audience behaviour?

This online world of ours can be a bit daunting especially when it comes to reaching out and engaging your virtual attendees. Webinars and Webcasts are now becoming the stand alone channels for anyone looking to make a dollar from a cent.

In this guide, we discuss how to Make Money from your Digital Events using these 3 Golden Tactics:

1. Sponsorship – where to start and how to engage sponsors
2. Lead Generation – tips for creating content and nurturing audiences
3. Charging for your Digital Event – how much should you be charging?

Money, money, money! Are you ready to make some?

Click here to access the complimentary guide today.

Until next time,
The Redback Team


Collect and Convert – Tips for Creating Webinar Registration Pages that Work!

We’ve all been there – you start promoting your webinar and then check your registration numbers… on the hour, every hour. It’s at this stage that one of two things will happen:

1. You’ll be overwhelmed by the number of people who are interested in this amazing webinar you’ve put together. This may then be followed by a little first pump or an ‘I’m quite pleased with myself’ smile

2. Your registration numbers are nowhere near what you expected. Suddenly you’re asking yourself ‘why did I put all this effort in for so little return?’

The good news is, with a few simple tweaks we can all position ourselves in situation number 1.

We’ve out together our tops for creating registration pages that will actually convert and in turn, give you a better chance of reaching your desired goals.

What’s your Call To Action (CTA)?
What do you want people to do? Ensure the action that you want them to take is clear and prominent and avoid multiple calls to action or hard to find buttons.

Always ensure your registration fields are promintent and your submit button is clear and if possible, a large, colourful submit button along with wording that clearly states ‘Register Here’ or ‘Save Your Seat.’ It’s also a good idea to keep this area at the top of your page – the less scrolling, the better!

Less is more!
Ever started a survey and given up half way through? Why do people need to know so much information?! Keep your registration fields light and consider using different ‘types’ of fields. For example, if you are asking people what industry they are in, use a drop down field – the less work the better! Keeping fields to a minimum will increase your conversion rates and you can always capture more information within your webinar.

Consistency is key!
When people are directed to your landing page they will more than likely be coming from an email invitation or your website – both of these places are no doubt fully branded, so why shouldn’t your landing page be? Use the same colours, logos and styling on this page to avoid confusion and promote your brand.

What can I expect?
Even if this is your tenth webinar, never assume that your audience is familiar with what to expect. Invest some time into creating a user guide or even better, a short video to explain what will happen once someone registers. This will remove any of the unknowns and can definitely increase your conversion rates.

Why should I register? What will I learn?
This is exactly what people are thinking when they arrive on your page, so help them! Keep your information succinct and include a brief summary (stats work great here), four to five brief talking points/learnings and establish credibility with your presenter. If you need to add more information, you can always include links to other sites or cover it off in your autoresponder  confirmation email.

Sharing is caring!
Your goal is to attract as many people as possible to your webinar – so let people share the love! Include Social Sharing icons through Facebook, Twitter and LinkedIn and make it easy – a few clicks is all it should take!

Thank you… now what?
Most providers allow you to embed a link behind your submit button – this is a great opportunity to redirect your registrants to other pages that up-sell or cross-sell your services, upcoming events or offers. You can also use your thank you pages to engage your visitors even further by recommending other helpful content or providing them with an opportunity to contact you.

And finally – measure!
Because how do you know what’s working? It’s always important to measure your conversion rates to see exactly what is working, and what isn’t. If you don’t have the technology to do so, here’s a simple formula:

Registrations % Unique Views = Conversion Rate

For example, if you have 100 registrations, and 400 unique views, your Conversion Rate would be 25% – simples!

Until next time,
Sara

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P.S. While you’re at it, why not register for our upcoming webcast on Creating a Mentally Well Workplace – click here


Want to measure how engaging your webinars are? NEW Feature – Participant Engagement Scoring

Webinars – we’ve now got the hang of them, we’re starting to see results and our programs are planned and ready to go.

However, there’s always that one word in the back our minds – engagement!

– Create engaging webinars they say,
– Make sure you’re engaging your online audiences
– Tools, Features, interaction – it all equals engagement!

But what does engaging even mean? And how are we supposed to measure it?

At Redback, we’ve created Live Participant Engagement Scoring. An automatic scoring system that allows you to measure the behaviour of your online participants and in turn, refine your webinar programs and improve your Return On Investment.

Here’s how the technology works….

Currently, at the end of your webinars you receive your attendee list, polling and survey results and chat transcripts. There’s some great data in there, but we know that many of you don’t know what to do with it.

Now, you’ll receive all of this, along with an engagement scoring report for each individual who has participated in your webinar.

AMP-Participant-Engagement-Scoring-5

How did we do this?
It’s a simple formula – Interaction plus behaviour (and some feedback) equals engagement.

We score your attendees based on two main areas – Quantitative and Qualitative Score.

The quantitative score looks at the behaviour of your attendees – this includes their duration in your event, whether they participated in polls or completed an in-room survey.

The qualitative data is based on one simple question that you can ask either in a poll or in room survey. HOW ENGAGING DID YOU FIND THIS WEBINAR, include the 5 possible responses, and we’ll then either add or deduct points from your attendees total score.

Watch this video for more information!

So now you’ve got a number to work with, what does that mean?

Measuring your participant engagement scores across your webinar programs is a great way to fine tune what you’re doing.

– Discover which content works best
– Uncover your most engaging presenters
– Better qualify leads for your sales teams
– Refine your CPD Programs

The best news? These reports are completely retroactive, meaning the formula will apply  to all your previous webinars.  Take a look in your Account Management Portal and see how it all works!

Live Participant Engagement Scoring was made with you in mind. Because there’s no point putting in all the hard work if you can’t measure your results.

Want to learn how to access your reports and understand what they all mean?
Click here to access the Instructional Guide

Once you’ve got the data, how can you improve your webinar programs?
Click here to download the Inspirational Guide

Until next time,
The Redback Team


From the car to the conference – encouraging change and implementing virtual collaboration

This week I was fortunate enough to interview Huw Thomas from Blue Seed Consulting as part of our Business Skills Series. The topic was “The Change Intelligent Leader” (you can watch it here) and to be honest, I was very sceptical.

My first thought? “More tips on change management, are we still having the same conversations?” 45 minutes later, and I was proven wrong.

As we shift into a more uncertain world, the impacts of technology, the age of the entrepreneur and digitisation are all impacting the way we manage change. It made me realise, as an organisation, we are part of this – surely Redback customers are impacted by this every day?

So, when it comes to implementing virtual collaboration technologies such as Tele, Web and Video Conferencing, where do we begin? And more importantly, how do we convince other key stakeholders to embrace the change and jump on the bandwagon?

Here’s some tips on getting from the car to the conference:

First, understand the benefits
Let’s be honest, even the most flexible of organisations struggle with change. However, progressive and aware decision makers continually look for ways to improve the morale, performance and productivity of their workforce.

The online conferencing platform provides a simple answer to the question of how to reduce our reliance on business travel – it uses less resources, costs much less, is more convenient and enables businesses to understand the important relationship between communication, productivity and profit.

Gain buy in with hard facts
Picture this:
– Your organisation has a social responsibility policy
– Your organisation uses car and air travel as a means to get to and from meetings
– A return flight between Sydney to Singapore generates 6.2 tonnes of carbon emission

I didn’t say it was going to be a pretty picture…

As green travel programs become more prevalent, there is a wealth of information available to back-up your hunch that online platforms are a more sustainable alternative to air and car travel. Check out what your competitors are doing and don’t simply ‘greenwash’ – gather evidence to present to your senior management.

Make a plan
Creating a road map of what you want to achieve and how you’re going to find your way is critical. When implementing virtual collaboration technologies, it’s important to find champions that will not only support your decision, but help you get from A to B – because you can’t do it all on your own!

As well as cost benefits, your road map should include possible benefits to employees, reviews of productivity, recruitment and retention, timelines and clear measurable outcomes.

Understand the costs
The internal reaction of going online is most often, ‘how much will it cost?” Be prepared for any push-back by creating a clear cost analysis which clearly identifies hard and soft cost savings to the business.

As well as the actual dollar figure, make sure you take productivity and employee engagement into account. This will also help to gain a better understanding of the ROI which can include the introduction of tracking and reporting tools.

Check the company travel policy
What does it say about eliminating unnecessary emissions from air and road travel? Does it say anything? If it doesn’t, it may be time for a review.

Resist resistance
In many organisations the expectations of corporate travel can be at odds with a drive to reduce the carbon footprint. This can be alleviated by a holistic approach and strategy for change which incorporates awareness training and highlights the drivers for and benefits of making the shift online.

Communicate
Once virtual collaboration policies begin to be implemented, communicating the program and the desired results to relative stakeholders are critical to ongoing success. And if there’s one thing I discovered this week, it’s that we are all capable of change and making great things happen!

Until next time,
Sara

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