Top 3 Tips to Making Money with Sponsorship!Uncategorized, redBACK August 10, 2017
Sponsorship. Big word, big chunk of your potential revenue generating stream. So why is it often overlooked or poorly executed?
Well, we think it’s because there isn’t enough information on how to utilise it best for your Digital Events.
Luckily, we have some tips for you! Here are our top 3 that will ensure your sponsors get the most from their sponsorship dollars… and potentially make some bucks for you too!
Tip #1 – Target the right sponsor
Make sure you target sponsors that have similar goals, objectives and an aligned purpose to you. This is beneficial as it will help to ensure you are targeting the right brand for your event. Contact the most compatible sponsors and see what you can offer them. Be ready for questions and work with your digital event providers to ensure you know how to answer them. Consider arranging some examples – maybe even a link to a recent event!
Tip #2 – How to get your perfect sponsor on board
Now that you’ve chosen the right sponsor, how do you gain their support? Providing them with the finer details prior to the live/online event is incredibly important, especially when it comes to delivering results and reporting after the event – this will set you apart from others. Remember, sponsors need to justify their expense to play a part in your event, particularly if they’re scouring the market for other opportunities, so make it worth their while!
Tip #3 – Promote your sponsor via Marketing Assets
During the lead up to your event, you’ll have many touch points with your audience which can all be co-branded with your sponsor in mind. You can take advantage of these opportunities by utilising landing pages, logo’s, email invitations, re-direct pages and within the digital event platform.
There you have it! Our top 3 tips to Making Money with Sponsorship. To find out more on other ways to make money from your Digital Events download The Ultimate Guide by clicking here.
Money, money, money! Are you ready to make some?
Until next time,
The Redback Team