Yes, we said 60%! That’s what we’ve witnessed in our Business Skills Webinars since launching in-room surveys towards the end of every online event.
Surveying your webinar audience is critical to the success of your online programs. It allows you to gather thoughts, opinions and behaviours of virtual attendees and ultimately will lead to improvements and enhancements.
So what are these in-room surveys we speak of and how do they work?
Think of your webinar platform and the media module tabs that run across the top – The in-room survey is simply an additional tab that allows you to create and launch a feedback form.
What are the benefits?
You want to capture feedback while it is fresh in one’s mind. This feature can be activated at any time during your webinar and the benefits, well they speak for themselves!
What and how many questions can I ask?
As a default, you can ask up to 6 questions; however, this can easily be increased by contacting your Account Manager. In regards to questions, you have every field available to you:
Text: One Line
Use for open ended questions and when you know a response will only be short.
E.g. Please enter your job title
Text: Multiple Lines
Use for open ended questions and when you know a response will contain multiple lines. E.g. Please tell us how you would improve the webinar
Multiple Choice: Check Boxes
Use when you would like attendees to select multiple responses. E.g. What did you gain from joining today’s webinar? Select as many as you like
Single Choice: Radio Buttons
Use when you would like attendees to select one response only. E.g. How did you find the content presented in today’s webinar?
Single Choice: Dropdown Box
Use when you would like attendees to select one response only and you have many options. E.g. Please select which State you are joining from
I want this – teach me how!
Lucky for you we’ve put together a step-by-step guide and a short video that will walk you through how to create, save and launch your surveys.
Until next time,
To view more new features, feel free to take a look at this weeks on-demand webinar – “Webinars that make you go WOW – New Tools and New Features for the New Year!”
Click here to watch!
I’m always the first person to provide feedback on a positive or negative experience. I think it’s important for people to know what they’re doing right and what they’re doing not so right – how else are they going to learn or improve?
Surveys are an invaluable way capture feedback, especially when it comes to online events. Using an exit survey as a landing page for your webinars is the perfect way to capture instantaneous comments on your webinar – what did people think of your webinar? Do they have any suggestions on what could be improved?
These are just some of the questions that you should be asking to increase the engagement between you and your online community and constantly improve on what you’re doing.
Here are some other tips for creating online exit surveys that work…
Start with the end in mind…
Don’t know where to start? Think about the information that you want to receive and what you are planning to do with the data you collect. It’s then simply a matter of working backwards and creating the best questions to receive the most desired responses!
Respect the people…
I don’t know about you, but the last thing I would want to do after an hour long webinar is sit there and complete a survey that takes any longer than 30 seconds. Keep your surveys short and sweet and make it easy – try not to use complicated questions that will see people get half way through and then close it down.
Use the right tool for the right job…
Utilise the many field options available to you. If you’re asking a multiple choice question use radio buttons or dropdown menus to assist, likewise, if you are asking an open ended question use large comment boxes that will allow people to add as much information as possible. Keep in mind that the more multiple choice questions you ask, the more consistent your data will be.
Give the people want they want
Use this opportunity to plan any future events you have on the radar. Consider asking your attendees the following:
The answers to these questions will serve as a starting point for any upcoming events that you may have in mind.
There’s no point in doing all the hard work if you aren’t prepared to do anything with the information captured. Use the feedback well and better yet, let your audience know that you are using the information. For example…
What time of day suits you best for webinars?
9:00am AEDT – 5%
1:00pm AEDT – 63%
3:00pm AEDT – 12%
7:00pm AEDT – 20%
“Due to an overwhelming amount of feedback our webinars will now be held at from 1:00 pm AEDT – just in time for lunch! “
So there you have it. Hopefully this has given you some tips that you can incorporate into your next online survey.
Are there any other tips that you would like to share?
Until next time…
Did you know that 72.3% of organisations rate Online Education/Webinars as valuable when it comes to how CPD and CPE resources are delivered*?
We show you how to best utilise your webinar platform to create highly professional and engaging CPD webinars through the following 5 steps…
You can have the most amazing event in the world, but what is the point if no one knows about it?
A confident, knowledgeable and passionate presenter can make all the difference. Always train on:
Technology, remote attendees – so much to think about! If you want your webinar to run smoothly…
It’s all about measuring your Return On Investment, delivering value and enhancing the experience.
5. Post Event
What happens after your event is just as important as the event itself…
With an increase in the functionality and accessibility of technology, more and more organisations are choosing highly professional and engaging online platforms as their main communication tool. Why? Because they can allow you to report on participant behavior, access extensive reporting and your content can live as long as you want it to with the option to host on-demand.
So how can you leverage the online world and reach and engage more members? We’ve put together our The CPD Webinar Guide that includes verything from creating your events to maximising them once they’re done. Does more engagement, higher attendance and better reporting sound good to you?
*SurveyMatters, 2014 ‘Associations Matter – State of the Sector Study’, SurveyMatters, page 32
We’ve all been there – you start promoting your webinar and then check your registration numbers… on the hour, every hour. It’s at this stage that one of two things will happen:
1. You’ll be overwhelmed by the number of people who are interested in this amazing webinar you’ve put together. This may then be followed by a little first pump or an ‘I’m quite pleased with myself’ smile
2. Your registration numbers are nowhere near what you expected. Suddenly you’re asking yourself ‘why did I put all this effort in for so little return?’
The good news is, with a few simple tweaks we can all position ourselves in situation number 1.
We’ve out together our tops for creating registration pages that will actually convert and in turn, give you a better chance of reaching your desired goals.
What’s your Call To Action (CTA)?
What do you want people to do? Ensure the action that you want them to take is clear and prominent and avoid multiple calls to action or hard to find buttons.
Always ensure your registration fields are promintent and your submit button is clear and if possible, a large, colourful submit button along with wording that clearly states ‘Register Here’ or ‘Save Your Seat.’ It’s also a good idea to keep this area at the top of your page – the less scrolling, the better!
Less is more!
Ever started a survey and given up half way through? Why do people need to know so much information?! Keep your registration fields light and consider using different ‘types’ of fields. For example, if you are asking people what industry they are in, use a drop down field – the less work the better! Keeping fields to a minimum will increase your conversion rates and you can always capture more information within your webinar.
Consistency is key!
When people are directed to your landing page they will more than likely be coming from an email invitation or your website – both of these places are no doubt fully branded, so why shouldn’t your landing page be? Use the same colours, logos and styling on this page to avoid confusion and promote your brand.
What can I expect?
Even if this is your tenth webinar, never assume that your audience is familiar with what to expect. Invest some time into creating a user guide or even better, a short video to explain what will happen once someone registers. This will remove any of the unknowns and can definitely increase your conversion rates.
Why should I register? What will I learn?
This is exactly what people are thinking when they arrive on your page, so help them! Keep your information succinct and include a brief summary (stats work great here), four to five brief talking points/learnings and establish credibility with your presenter. If you need to add more information, you can always include links to other sites or cover it off in your autoresponder confirmation email.
Sharing is caring!
Your goal is to attract as many people as possible to your webinar – so let people share the love! Include Social Sharing icons through Facebook, Twitter and LinkedIn and make it easy – a few clicks is all it should take!
Thank you… now what?
Most providers allow you to embed a link behind your submit button – this is a great opportunity to redirect your registrants to other pages that up-sell or cross-sell your services, upcoming events or offers. You can also use your thank you pages to engage your visitors even further by recommending other helpful content or providing them with an opportunity to contact you.
And finally – measure!
Because how do you know what’s working? It’s always important to measure your conversion rates to see exactly what is working, and what isn’t. If you don’t have the technology to do so, here’s a simple formula:
Registrations % Unique Views = Conversion Rate
For example, if you have 100 registrations, and 400 unique views, your Conversion Rate would be 25% – simples!
Until next time,
Webinars – we’ve now got the hang of them, we’re starting to see results and our programs are planned and ready to go.
However, there’s always that one word in the back our minds – engagement!
– Create engaging webinars they say,
– Make sure you’re engaging your online audiences
– Tools, Features, interaction – it all equals engagement!
But what does engaging even mean? And how are we supposed to measure it?
At Redback, we’ve created Live Participant Engagement Scoring. An automatic scoring system that allows you to measure the behaviour of your online participants and in turn, refine your webinar programs and improve your Return On Investment.
Here’s how the technology works….
Currently, at the end of your webinars you receive your attendee list, polling and survey results and chat transcripts. There’s some great data in there, but we know that many of you don’t know what to do with it.
Now, you’ll receive all of this, along with an engagement scoring report for each individual who has participated in your webinar.
How did we do this?
It’s a simple formula – Interaction plus behaviour (and some feedback) equals engagement.
We score your attendees based on two main areas – Quantitative and Qualitative Score.
The quantitative score looks at the behaviour of your attendees – this includes their duration in your event, whether they participated in polls or completed an in-room survey.
The qualitative data is based on one simple question that you can ask either in a poll or in room survey. HOW ENGAGING DID YOU FIND THIS WEBINAR, include the 5 possible responses, and we’ll then either add or deduct points from your attendees total score.
So now you’ve got a number to work with, what does that mean?
Measuring your participant engagement scores across your webinar programs is a great way to fine tune what you’re doing.
– Discover which content works best
– Uncover your most engaging presenters
– Better qualify leads for your sales teams
– Refine your CPD Programs
The best news? These reports are completely retroactive, meaning the formula will apply to all your previous webinars. Take a look in your Account Management Portal and see how it all works!
Live Participant Engagement Scoring was made with you in mind. Because there’s no point putting in all the hard work if you can’t measure your results.
Want to learn how to access your reports and understand what they all mean?
Click here to access the Instructional Guide
Once you’ve got the data, how can you improve your webinar programs?
Click here to download the Inspirational Guide
Until next time,
The Redback Team
Web-based training solutions provide an online environment that combines interactive virtual elements with collaborative and engaging learning. Workplaces can now be accessed from anywhere in the world, all with nothing more than a simple click.
While the benefits of Digital Events are clear, many are reluctant to implement educational webinar programs because they simply don’t know where to start. Along with a wealth of industry jargon, there’s the technology, creation of digital content and organisational buy-in to think about.
So where do you begin? This year, Redback Conferencing surveyed over 1,000 webinar attendees to create The Redback Report. The report provides insight into the Digital Event landscape and how those from various industries prefer to attend and digest online content.
The results are in – and online audiences want engaging presenters, aligned content and consistency. Here’s an overview of some of the results and what they mean for you.
Think back to the last webinar you attended, what made it engaging? Was it the PowerPoint or the Presenter that kept you online? While platform tools are a large part of audience engagement, having a good presenter is the key to ensuring your event is a success.
This year, the overwhelming majority of respondents (88%) stated that being passionate and engaging is the most important skill for presenters to have. Providing free information and links came in second with 8% of the votes while being technically savvy, and knowing how to interact with the camera came in third with 2% of the votes each.
Here are some tips for choosing your presenter:
-Presenter Training is about more than just platform tools. It’s about engagement, passion and enthusiasm. While knowledge is important, your presenter must be able to break through technology and resonate with your online audience.
-Consider using a facilitator/moderator to work alongside your presenter. They look after introductions, technical questions and Q&A Sessions allowing your presenter to focus on their content
This year, 35% of respondents admitted to leaving an online event early. The biggest reason? The content is never usually consistent with what they signed up for.
As with anything, it’s important to align your content with promotional material and key learning outcomes. Here are some other tips for keeping your audience online and engaged.
Consistency: When you create promotional material for your webinars, always send it to your presenter to cross-check. With 41% of respondents stating misaligned content as a key reason for dropping off, it’s important to make sure that all messaging is consistent. From presenter to organiser to Marketing/Comms teams and back again – always ensure your learning outcomes are clearly defined and more importantly, delivered!
Content: Digital Events offer an amazing communication platform – but have you ever thought about using them as a way to communicate other pieces of content? Upload White Papers to the Resource Library, utilise your Exit Pages to redirect attendees to upcoming events and start cross-promoting all you have to offer. It’s the perfect addition to a seamless Content Marketing Strategy.
Format: Adding a human element to your webinars can help to alleviate the ‘technology barrier.’ Instead of having your presenter talk to slides, why not host a panel discussion or interview? A simple discussion and the introduction of a second voice can help to further engage your online audience. Consider having someone from your organisation conduct the interview for brand exposure and consistency.
As employees, employers, leaders and learners, we must all think holistically about collaborative strategies that will increase the breadth of organisational learning. Digital Events can be a simple, cost effective and interactive tool to help us achieve our personal and organisational goals; all you need to do it take the first step.
Click here to download The Redback Report and uncover the full results.
Until next time,
Sara Gonzalez is the Marketing Director and Digital Event Consultant at Redback Conferencing. She is on a mission to inform, educate and inspire Australian organisations on how to successfully create, promote and deliver Digital Event programs. For more information, contact her at firstname.lastname@example.org or connect with her on LinkedIn.
I don’t know about you, but I am tired of joining boring Digital Events that promise the world and end up being a complete waste of time. Webcams that freeze, registration processes that want to know my whole life story and presenters who prefer to talk about themselves rather than engage me.
That’s why I invite you to take five minutes to help us create the best Redback Report ever! The report is now in its fourth year and provides insight into how we all interact and engage with Digital Events.
Why should you participate in the report?
-There’s no current Australian research into the trends and current landscape – which days work best for certain industries? Do webcams even matter? What makes a great presenter? The data we collect will help us create a snapshot of the Digital Event space that will help everyone create awesome events.
-You could win one of two $500 vouchers towards your next Digital Event. If your organisation is planning to run an educational webinar or stream a mid year announcement this could make you the most popular person in the office!
The survey is open until Friday 31st March and we’ll be launching the report on Friday 21st April. Feel free to take a look at the 2016 Redback Report to see what it’s all about!
Thanks for your help – here’s to creating amazing Digital Events!
Until next time,
More engagement, higher attendance, better reporting…the all too familiar (and often annoying) phrases when it comes to Professional Development. And while we are constantly told what we need to do, we are very rarely told how to do it.
This is where online CPD comes in. With an increase in the accessibility and functionality of online digital events, more and more of us are choosing to access our CPD training online.
In a recent survey conducted by Survey matters, 72.3% of respondents indicated that online education and webinars are valuable resources. Why? Because they help them to interact, engage and remain accredited without having to leave their own home.
So how can you leverage the online world and reach and engage more members? We’ve put together our top tips for delivering Online CPD Programs. Everything from creating your events to maximising them once they’re done.
Until next time,
¹SurveyMatters, 2014 ‘Associations Matter – State of the Sector Study’, Survey Matters, page 32
Struggling to increase registrations for your webinars? You are not alone. We put so much time and effort into creating our events, but when it comes to collecting registrations it sometimes seems like there are more tumbleweeds than actual people. So what can we do?
Here are our top 3 tips for fine tuning your marketing strategy to help you increase your registrations and enhance your entire online program!
Survey your audience for the right topic
We are not mind readers and simply guessing what topics people want doesn’t quite cut it. Instead of going in blind, try surveying your attendees and asking for their feedback. This will not only help you choose an appropriate topic, but will show your audience that you are actively engaged with their interests.
It is surprising how often organisations don’t utilise their marketing channels effectively. Ensure you have an online event calendar on your website and keep it up-to-date with your online events.
You should also promote your events in online publications, and via your own and your presenters social media channels. Ensure that you are repeating key messages as often as possible and always link back to your event registration page.
Have a good email campaign
Emails are one of the best ways to promote your events. You should start your dedicated email marketing campaign around 10 days before the event with an invitation to attend email. Your email should include 2-3 sentences about the event and 3-4 bullet points outlining the main talking points.
Depending on the response, around 1-2 days before the event you can also send a last chance to register email and on the day of the event you should send a reminder to attend. It is really important that all of your emails contain a link to the registration page and event, as well as a point of contact for any questions.
See the table below for a full marketing timeline:
To read more about how marketing tactics can increase attendance and be used for CPD check out our Case Study with Monika Cole from the Australian Veterinary Association. Click here to read
For more information on creating your webinars, get your copy of our DIY Webinar Organiser Handbook. Click here to download.
Until next time,